Tag Archives: conversions

Is Your Content Reaching Your Buyers?

You may be producing amazing content, it might be reaching and entertaining a wide audience, but are they your buyers? Reach Your Audience In previous posts I’ve talked about knowing your audience and talking directly with them through your content. … Continue reading

Posted in Blog, content writing, marketing, Small Business Support | Tagged , , , , , , , , , | 1 Comment

How Attractive is Your USP?

Last weekend we had a surprise visit from my daughter. Embarking on her final term of a BA at The University of Nottingham and President of Enactus Nottingham, she didn’t have the time to come home. I was delighted to … Continue reading

Posted in Blog, content writing, Small Business Support | Tagged , , , , , , , , , , , , , | 2 Comments

Want success? Get Some Sleep!

Prepare yourself, I am about to have a rant! Over the years I have come across business mentors, articles, posts on social media etc. all extolling the virtues of getting up at the crack of dawn and working a ridiculous … Continue reading

Posted in Blog, Small Business Support | Tagged , , , , , , , , , , , ,

Online Shopping, Not Always the Way Forward?

I am sitting here writing this blog post with a cushion wedged behind my aching back. We’ve been gardening all day, for hours. Well OK, we had a little break. After what felt like days of digging, moving plants, levelling … Continue reading

Posted in Blog, Small Business Support | Tagged , , , , , , , ,

Advertising – Turn On or Turn Off?

I am looking for a pilates class. You may know this already but pilates is not cheap! I want to know that the class I choose is: Good quality Effective Good value Advertising Desperation? Several classes I have found have … Continue reading

Posted in Blog, marketing | Tagged , , , , , , , , , , , , , ,

Content Marketing – STAND OUT From The ‘Flock’

Creative Marketing involves creativity, stand out from the crowd, be memorable, your customers will love you for it. Continue reading

Posted in Case Studies | Tagged , , , , , , , , , , , , , , , , , , , | Leave a comment

Search Engine Success – Content is King

I’ve spent plenty of time reading books and guides that claim to ‘Get you to No. 1 in Google’ etc. Of course, I could get to number one in an instant if I created a site called, I don’t know, … Continue reading

Posted in Blog, content writing | Tagged , , , , , , , , , , , , , , , , , , , | 3 Comments

An Ad that Added Sales

Content Marketing includes any content, in any form, that speaks to your target audience with an ‘on brand’ message, ultimately leading to increased conversions. But first you have to grab their attention. I was asked to create an advertising poster … Continue reading

Posted in Case Studies | Tagged , , , , , , , , , , , , , , ,

Know Like and Trust? Aim for BELIEVE

How to create content that makes your audience BELIEVE in you Think of something or someone you believed in, I mean really believed in. Once in that mindset it takes a lot to persuade you otherwise, they would have to … Continue reading

Posted in Blog, content writing, Small Business Support | Tagged , , , , , , , , , , , , , , , | 5 Comments

Content Creating Conversions

Content writing for a cleaning company is a dirty business. It tests a content writer’s ability to bring content to life and make it work hard for the client. One of the services offered by this client was mould remediation, … Continue reading

Posted in Case Studies | Tagged , , , , , , , , , , ,