Tag Archives: copy

Is Your Content Reaching Your Buyers?

You may be producing amazing content, it might be reaching and entertaining a wide audience, but are they your buyers? Reach Your Audience In previous posts I’ve talked about knowing your audience and talking directly with them through your content. … Continue reading

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Work-Life, Balanced?

When I left school, the received wisdom was that one should try to stay in one’s job as long as possible. By the time I left university, there had been a definite shift; I heard comments from my peers along the … Continue reading

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Goal Setting

Know Where You Are Heading So today I have been challenged to start setting goals. Not the vague, ‘I want to be happy’ kind of goals, but actual SMART goals. Specific, Measurable, Achievable, Realistic and Time Bound. My previous life … Continue reading

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Fit enough to run a business?

Our weekend has been filled with friends, entertaining, eating and drinking, the most athletic it got was the odd dog walk and a mooch around a local town. As we finally settled into our Sunday evening we gathered together to … Continue reading

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How Good a Friend Are You?

CRM – Treat your customers as friends There are myriad schemes and offers out there to build your customer base.  You’ll know plenty of gimmicks to attract people into your ‘funnel’: competitions, flash sales, hooks, free offers, free trials…mostly, they … Continue reading

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