Tag Archives: CRM

Subscriptions for Success

Over the weekend I read an article that highlighted a subscription to shaving products from Harry’s, ‘A Great Shave for Great Britain’ is the brilliantly inclusive strapline. I don’t need their products but I felt compelled to have a look, … Continue reading

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The Irony of ‘Dear Valued Customer’

When opening those ‘Dear Valued Customer’  emails, how do you feel? Valued? Probably not. Would you email a friend with, ‘Dear person I like’? I think not. As a customer, if I have chosen to offer my details to a … Continue reading

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Increase Profits? Cut Costs, Not Sizes

Last week, for the first time in years, I bought a Magnum. As I opened the foil pack my suspicions were realised, ‘MAGNUM’ had become ‘minimum’; it had shrunk. Admittedly, Magnum were huge, too big, but hey, we all managed. … Continue reading

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Content Marketing – STAND OUT From The ‘Flock’

Creative Marketing involves creativity, stand out from the crowd, be memorable, your customers will love you for it. Continue reading

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Are YOU ‘On Brand’?

Have you ever walked in to one of those shops that felt like a glorified jumble sale? You know the ones, an eclectic mix of random products thrown together with neither rhyme nor reason. It smacks of the owner’s desperation to … Continue reading

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How Good a Friend Are You?

CRM – Treat your customers as friends There are myriad schemes and offers out there to build your customer base.  You’ll know plenty of gimmicks to attract people into your ‘funnel’: competitions, flash sales, hooks, free offers, free trials…mostly, they … Continue reading

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