Tag Archives: mentor

Adopt Adapt Improve

Today brings the first half of 2017 to a close. How has it been for you? If you look back now, is it with satisfaction? It should be, even if things have not gone to plan, there will be opportunities … Continue reading

Posted in Blog, content writing, marketing, seo | Tagged , , , , , , , | 1 Comment

Small Business Marketing -It’s a jungle Out There

We have had the tremendous honour of being made ‘Guide Parents’. Close friends who are non-religious have chosen us to be ‘back-up’ for their most treasured and valuable possession, their child. We love her, we have a great relationship and … Continue reading

Posted in Blog, marketing, Small Business Support | Tagged , , , , , , , , , | 2 Comments

Why Product Personification Increases Sales

personification pəˌsɒnɪfɪˈkeɪʃ(ə)n/ noun the attribution of a personal nature or human characteristics to something non-human, or the representation of an abstract quality in human form. “Peter heard the last piece of pie calling his name” Product Personification I’ve seen some … Continue reading

Posted in Blog, content writing, marketing | Tagged , , , , , , , , , , | 1 Comment

The Changing Face of Retail

And so the news was announced yesterday that Cambridge was to lose its Clowns. Clowns is a Cambridge institution, for over 30 years, families, friends, academics and students have frequented this quirky, independent café in King Street. Cambridge will be … Continue reading

Posted in Blog, marketing, Small Business Support | Tagged , , , , , , , , , , , ,

Want success? Get Some Sleep!

Prepare yourself, I am about to have a rant! Over the years I have come across business mentors, articles, posts on social media etc. all extolling the virtues of getting up at the crack of dawn and working a ridiculous … Continue reading

Posted in Blog, Small Business Support | Tagged , , , , , , , , , , , ,

Online Shopping, Not Always the Way Forward?

I am sitting here writing this blog post with a cushion wedged behind my aching back. We’ve been gardening all day, for hours. Well OK, we had a little break. After what felt like days of digging, moving plants, levelling … Continue reading

Posted in Blog, Small Business Support | Tagged , , , , , , , ,

Content Writing – It’s Easier With a Clear Mind

Businesses are competing with each other for the top spot, for customers and for exposure. To stay ahead, you need to be on top form. The state of our mental health affects everything we do. As important as it is … Continue reading

Posted in Blog, content writing, Small Business Support | Tagged , , , , , , , , , , , , , , | 1 Comment

Need More Structure? Website Wednesday!

Get Your Business On Rails – With Felt-Tip Pens When a business I worked with needed more focus and direction, I structured the week. Every task was included and prioritised. there was no escape, nothing and no-one could slip through … Continue reading

Posted in Case Studies | Tagged , , , , , , , , , , , ,

Advertising – Turn On or Turn Off?

I am looking for a pilates class. You may know this already but pilates is not cheap! I want to know that the class I choose is: Good quality Effective Good value Advertising Desperation? Several classes I have found have … Continue reading

Posted in Blog, marketing | Tagged , , , , , , , , , , , , , ,

Search Engine Success – Content is King

I’ve spent plenty of time reading books and guides that claim to ‘Get you to No. 1 in Google’ etc. Of course, I could get to number one in an instant if I created a site called, I don’t know, … Continue reading

Posted in Blog, content writing | Tagged , , , , , , , , , , , , , , , , , , , | 3 Comments