Tag Archives: Trust

The Changing Face of Retail

And so the news was announced yesterday that Cambridge was to lose its Clowns. Clowns is a Cambridge institution, for over 30 years, families, friends, academics and students have frequented this quirky, independent café in King Street. Cambridge will be … Continue reading

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The Importance of Being Learned

As I snuggled up for storytime with my great niece today, we entered the world of Miffy. It was Miffy’s birthday, Miffy donned her pretty dress with daisies on and was politely grateful for the ‘gay parcels’ that awaited her. … Continue reading

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Want success? Get Some Sleep!

Prepare yourself, I am about to have a rant! Over the years I have come across business mentors, articles, posts on social media etc. all extolling the virtues of getting up at the crack of dawn and working a ridiculous … Continue reading

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Content Writing – It’s Easier With a Clear Mind

Businesses are competing with each other for the top spot, for customers and for exposure. To stay ahead, you need to be on top form. The state of our mental health affects everything we do. As important as it is … Continue reading

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Need More Structure? Website Wednesday!

Get Your Business On Rails – With Felt-Tip Pens When a business I worked with needed more focus and direction, I structured the week. Every task was included and prioritised. there was no escape, nothing and no-one could slip through … Continue reading

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Tell Your Story – The Most Important Story Of All?

Do you remember this from when you were young? (You may be too young, if so, enjoy that feeling!) The tune, the graphics, and the concept have stayed with me, for the whole of my life. Your Story We all … Continue reading

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Content Marketing – STAND OUT From The ‘Flock’

Creative Marketing involves creativity, stand out from the crowd, be memorable, your customers will love you for it. Continue reading

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Know Like and Trust? Aim for BELIEVE

How to create content that makes your audience BELIEVE in you Think of something or someone you believed in, I mean really believed in. Once in that mindset it takes a lot to persuade you otherwise, they would have to … Continue reading

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Bringing Content to Life

CASE: WIWAK When I first began work with this client the website was in a ‘bad way’. The content was old, riddled with mistakes, uninspiring and dull. The site or its content weren’t search engine optimised and the poor user experience … Continue reading

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Niche Marketing – You brave enough to get kinky?

One of my favourite films is Kinky Boots, I’ve loved it for years. The divine Chiwetel Ejiofor struts his stuff as Lola, the drag queen with attitude. His transformation from broken individual to glamorous star is paralleled by the ailing and traditional Price & Sons, transforming … Continue reading

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