Why is Unique Page Content So Important?

Simply put, Google does not like copying. Remember your school days when the teacher had a couple of kids up at the front of the class, holding their homework aloft, ‘Who copied whom?’

Just like your teacher, Google is not impressed. The difference here is that Google knows who wrote the original, and who chose to copy it. Don’t be thinking that it’s fine to take somebody else’s hard work and change it around a bit either, Google knows that too.

Producing Unique Page Content

So you could use something that somebody else has written and stick it on your site, easy right? Well yes it is, but expect to get penalised.

Or…

You could create unique, extraordinary content that grabs your readers by the neurones and scintillates their senses. Its evocative style and passionate voice will hold your audience in an unforgettable embrace leaving them wanting, and slightly in love. 

Why Produce Unique Content

Yesterday I had a meeting with a client who confidently told me that the two articles I had written for their website are generating more traffic, more leads and more conversions than any other thing the company has ever done. That’s why.