Goal Setting

Set Goals – Know Where To Aim

Know Where You Are Heading

So today I have been challenged to start setting goals. Not the vague, ‘I want to be happy’ kind of goals, but actual SMART goals. Specific, Measurable, Achievable, Realistic and Time Bound. My previous life as a lecturer has that particular acronym deeply ingrained.

Goal Setting

For me, the goals I am referring to are for my blog. What do I want to achieve? Where, specifically do I want to be? I am Master of my own ship here, its course, speed and direction are down to me and me alone. Goal setting is good practice for anyone, in business and in life. If you don’t know where you are heading, you are left to wander aimlessly with no ‘thing’ to strive for. So if you were to set yourself three SMART goals right now, what would they be?

I am fortunate, my words could be applied to many things. My challenge is to find applications for my work that I love doing. Content writing can be satisfying and exhilarating, if the content is about a subject one enjoys. Conversely, producing content about a topic one has no interest in can be painful and the results may not be the best they can be. I have come to the conclusion that my work will be a far higher standard if I have loved producing it.

And Now, Your Turn

The only thing limiting me is my imagination, if I can think it, I can do it, or at least strive to. How about you? What’s stopping you from just ‘going for it’? Imagine there was no fear of failure, what would you aim for? Grab yourself a pen and paper, no rules, just you and your dreams. Then construct each dream into a SMART goal. How does it look? If you are in business, the goals might include:

  • A target
  • A measure (e.g. percentage, amount)
  • A deadline

E.g. To increase my customer database by 30% by the end of the year. Or…To add five new ‘on brand’ products to my website each week for the next three months.

The result will be more focus, more drive, better performance.

For me, for now, my goals look like this:

  • To write two blog posts that will add value to my audience every week for the next two months.
  • Increase daily visits to my website by 100%, by September.
  • Establish a weekly feature that people engage with within a month. Wordy Wednesdays?
Goal image-Goal Setting_Content Marketing_Business Support_ My Words Work For You

Know where you are aiming? Image credit: Crankshooter

Right, no time to hang around, I have work to do! Let me know how you get on.




About Nicola Dunklin

Experienced and proficient content writer with a proven track record of success.
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