Tag Archives: copywriter cambridge

Small Businesses Unite

Got Space to Spare? Use it! Many months ago I came home after using the village post office and wrote a post about it. The local postmaster works long hours and has neither the time nor the inclination to stock … Continue reading

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Content Writing for the Science Industry

A long-standing client of mine supplies equipment, tools and solutions to the science community. Scientists around the world trust my client to provide proven, reliable, modern solutions to support their research. My job as content writer is to demonstrate that … Continue reading

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That Job You Hate? Delegate!

How’s Your ‘To-Do’ List? We all have jobs that we don’t like doing. That task that keeps getting filed under ‘later’. The one that just doesn’t go away. The job that is so huge you have no idea where to … Continue reading

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Writing Compelling, Emotive Copy For Your Website

It’s that time of year again. Inboxes are flooded with marketing emails, everybody has a ‘limited time special offer‘, everyone wants you to ‘buy now‘. Like never before we are bombarded with cries for attention, every trick in the book … Continue reading

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Does Marketing Work For You?

I had a 3pm call scheduled with a client yesterday, he is contemplating a ‘pivot’ in his business. Business is good; his aspirations have shifted. After discussing the potential mission statement and manifesto of his idea we moved on to … Continue reading

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Is it Too Late to Save Our High Streets?

In the light of the news that Cambridge has won the award for ‘Healthiest Retail Centre‘, ahead of Oxford Street among others, I thought I would take a look at our High Streets. A Week in France I have returned … Continue reading

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When You Are in a Black Hole, Don’t Give Up

This post has sprung from a conversation about illustration. We are staying in a farmhouse in France with friends who are great conversationalists. I happened to mention how I have used Canva for a long time now to produce illustrations. … Continue reading

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Is Poor Marketing Worse Than No Marketing?

What inspired me to write this post? I have recently received marketing emails telling me, in a carefully crafted box, to… ‘Chose Now’ It didn’t evoke feelings of trust in the knowledge and professionalism of the company. Similar ‘turn-offs’ are … Continue reading

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Can You Beat This Customer Service?

Just setting the scene My parents, creatures of habit, have shopped in the same Sainsbury’s in Cambridge for 42 years. More than that, barring extraordinary circumstances, they go on the same day, and to the same checkout assistant. In that … Continue reading

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Variety is the Spice of Working Life

How varied is your work? Is every day the same or do you get some variety in your working day? Maybe every day is different and you never know what to expect? The wonderful, and essential, thing about nature is … Continue reading

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