Tag Archives: copywriter cambridge

Does Marketing Work For You?

I had a 3pm call scheduled with a client yesterday, he is contemplating a ‘pivot’ in his business. Business is good; his aspirations have shifted. After discussing the potential mission statement and manifesto of his idea we moved on to … Continue reading

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Is it Too Late to Save Our High Streets?

In the light of the news that Cambridge has won the award for ‘Healthiest Retail Centre‘, ahead of Oxford Street among others, I thought I would take a look at our High Streets. A Week in France I have returned … Continue reading

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When You Are in a Black Hole, Don’t Give Up

This post has sprung from a conversation about illustration. We are staying in a farmhouse in France with friends who are great conversationalists. I happened to mention how I have used Canva for a long time now to produce illustrations. … Continue reading

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Is Poor Marketing Worse Than No Marketing?

What inspired me to write this post? I have recently received marketing emails telling me, in a carefully crafted box, to… ‘Chose Now’ It didn’t evoke feelings of trust in the knowledge and professionalism of the company. Similar ‘turn-offs’ are … Continue reading

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Can You Beat This Customer Service?

Just setting the scene My parents, creatures of habit, have shopped in the same Sainsbury’s in Cambridge for 42 years. More than that, barring extraordinary circumstances, they go on the same day, and to the same checkout assistant. In that … Continue reading

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Variety is the Spice of Working Life

How varied is your work? Is every day the same or do you get some variety in your working day? Maybe every day is different and you never know what to expect? The wonderful, and essential, thing about nature is … Continue reading

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Tough to stay Healthy

I have been working in Chicago for one week, one week to go, it’s been amazing. Each working day is spent in a viewing facility; we have to send out for food selected from a vast range of options. Each … Continue reading

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A Relaxed Approach To Marketing

We are approaching the end of two weeks spent in deepest France. Wherever we have gone we have encountered French people who do not speak English, I love it. We have fumbled our way around shops, restaurants and places of … Continue reading

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Content Writing – Words Need to Work For You

So here I am, whiling away long, lazy days in the South of France. The biggest stressors for two whole weeks are the odd butterfly rescue from the pool and avoiding sunburn in the hellish rays. Someone has to do … Continue reading

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Content Writing to Attract an Audience

I have a theory. For some years now I have created content for a wide range of clients. Obviously, I keep the audience uppermost in my mind and ‘speak to them’ as I write. My aim is to engage them … Continue reading

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