Tag Archives: content writing

The Future of Our High Streets

This is our local High Street. Behind the rather quaint façade of these properties with character is potentially, a tale of foreboding. Is Retail Set to Fail? We moved to this area almost 20 years ago.  The truth is, this … Continue reading

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Small Business Marketing -It’s a jungle Out There

We have had the tremendous honour of being made ‘Guide Parents’. Close friends who are non-religious have chosen us to be ‘back-up’ for their most treasured and valuable possession, their child. We love her, we have a great relationship and … Continue reading

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Do People Believe in You? Why?

In case you have missed Simon Sinek’s inspiring TED Talk (18 minutes very well spent), he cleverly brings our focus to ‘Why‘. Over 32 million viewers have watched Simon as he guides us to realign our thinking, and our sales … Continue reading

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Storytelling and Why it Matters

Just a quick post, today is a mix of self-indulgence and indulging others. Our usual morning dog walk with its regular encounter with doggy pals and their owners is to be followed by storytelling and a Pilates class. Let me … Continue reading

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Work-Life, Balanced?

When I left school, the received wisdom was that one should try to stay in one’s job as long as possible. By the time I left university, there had been a definite shift; I heard comments from my peers along the … Continue reading

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How Attractive is Your USP?

Last weekend we had a surprise visit from my daughter. Embarking on her final term of a BA at The University of Nottingham and President of Enactus Nottingham, she didn’t have the time to come home. I was delighted to … Continue reading

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9 Simple Steps to Content Writing

So clearly, perfection is the ideal, the goal we all dream of, a perfectly well written piece that engages, helps and entertains our target audience. But this is real life, we have a business to run/work to do/life to live, … Continue reading

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Advertising – Turn On or Turn Off?

I am looking for a pilates class. You may know this already but pilates is not cheap! I want to know that the class I choose is: Good quality Effective Good value Advertising Desperation? Several classes I have found have … Continue reading

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Content Writing – A Science of its Own.

One of my clients is a thriving scientific solutions company, Stratech Scientific Ltd. Stratech supply the scientific community with pretty much anything required for scientific research (not animals, just to clarify). They have an impressive reputation of being able to reliably … Continue reading

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An Ad that Added Sales

Content Marketing includes any content, in any form, that speaks to your target audience with an ‘on brand’ message, ultimately leading to increased conversions. But first you have to grab their attention. I was asked to create an advertising poster … Continue reading

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