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Tag Archives: marketing
The Irony of ‘Dear Valued Customer’
When opening those ‘Dear Valued Customer’ emails, how do you feel? Valued? Probably not. Would you email a friend with, ‘Dear person I like’? I think not. As a customer, if I have chosen to offer my details to a … Continue reading
The Future of Our High Streets
This is our local High Street. Behind the rather quaint façade of these properties with character is potentially, a tale of foreboding. Is Retail Set to Fail? We moved to this area almost 20 years ago. The truth is, this … Continue reading
Posted in Blog
Tagged Advertising, Content, content writer, content writer Cambridge, content writing, marketing, retail, Small Business Support
Small Business Marketing -It’s a jungle Out There
We have had the tremendous honour of being made ‘Guide Parents’. Close friends who are non-religious have chosen us to be ‘back-up’ for their most treasured and valuable possession, their child. We love her, we have a great relationship and … Continue reading
Why Product Personification Increases Sales
personification pəˌsɒnɪfɪˈkeɪʃ(ə)n/ noun the attribution of a personal nature or human characteristics to something non-human, or the representation of an abstract quality in human form. “Peter heard the last piece of pie calling his name” Product Personification I’ve seen some … Continue reading
Increase Profits? Cut Costs, Not Sizes
Last week, for the first time in years, I bought a Magnum. As I opened the foil pack my suspicions were realised, ‘MAGNUM’ had become ‘minimum’; it had shrunk. Admittedly, Magnum were huge, too big, but hey, we all managed. … Continue reading
Posted in Blog
Tagged CRM, Customer Loyalty, Increasing Profits, marketing, mentoring, Small Business Mentor, Small Business Support, Support
The Changing Face of Retail
And so the news was announced yesterday that Cambridge was to lose its Clowns. Clowns is a Cambridge institution, for over 30 years, families, friends, academics and students have frequented this quirky, independent café in King Street. Cambridge will be … Continue reading
Work-Life, Balanced?
When I left school, the received wisdom was that one should try to stay in one’s job as long as possible. By the time I left university, there had been a definite shift; I heard comments from my peers along the … Continue reading
Posted in Blog
Tagged Belief, business mentor, business support, Content, content writing, copy, friends, literacy, marketing, Support, work-life balance, writer
How Attractive is Your USP?
Last weekend we had a surprise visit from my daughter. Embarking on her final term of a BA at The University of Nottingham and President of Enactus Nottingham, she didn’t have the time to come home. I was delighted to … Continue reading
Online Shopping, Not Always the Way Forward?
I am sitting here writing this blog post with a cushion wedged behind my aching back. We’ve been gardening all day, for hours. Well OK, we had a little break. After what felt like days of digging, moving plants, levelling … Continue reading
Posted in Blog
Tagged business mentor, business support, conversions, customer relationship management, marketing, mentor, mentoring, Support, writing great webcopy
Need More Structure? Website Wednesday!
Get Your Business On Rails – With Felt-Tip Pens When a business I worked with needed more focus and direction, I structured the week. Every task was included and prioritised. there was no escape, nothing and no-one could slip through … Continue reading
