Tag Archives: marketing

Marketing – What Makes You Take Notice?

Manic Marketing Are you finding this?  Every minute of the day you are bombarded with information, coming at you thick and fast from every angle. Snapchat, Whatsapp, Instagram, email, text, Messenger, radio/TV,’snail mail’, telephone…the list goes on. If I switch … Continue reading

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A Marketing Opportunity? Don’t Miss It!

Recently I spent time in Chicago working with a client. The usual early start gave us a chance to wander up the Magnificent Mile and ‘hit the shops’.  One day, I kid you not, there had been a duck invasion. … Continue reading

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Is it Too Late to Save Our High Streets?

In the light of the news that Cambridge has won the award for ‘Healthiest Retail Centre‘, ahead of Oxford Street among others, I thought I would take a look at our High Streets. A Week in France I have returned … Continue reading

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Is Poor Marketing Worse Than No Marketing?

What inspired me to write this post? I have recently received marketing emails telling me, in a carefully crafted box, to… ‘Chose Now’ It didn’t evoke feelings of trust in the knowledge and professionalism of the company. Similar ‘turn-offs’ are … Continue reading

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Subscriptions for Success

Over the weekend I read an article that highlighted a subscription to shaving products from Harry’s, ‘A Great Shave for Great Britain’ is the brilliantly inclusive strapline. I don’t need their products but I felt compelled to have a look, … Continue reading

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Can You Beat This Customer Service?

Just setting the scene My parents, creatures of habit, have shopped in the same Sainsbury’s in Cambridge for 42 years. More than that, barring extraordinary circumstances, they go on the same day, and to the same checkout assistant. In that … Continue reading

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Is Your Content Reaching Your Buyers?

You may be producing amazing content, it might be reaching and entertaining a wide audience, but are they your buyers? Reach Your Audience In previous posts I’ve talked about knowing your audience and talking directly with them through your content. … Continue reading

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How Important Is Nomenclature?

Today Clarks Shoes are the latest victim of a media frenzy, they have been accused of sexism, fairly or unfairly? A Marketing Faux Pas Clarks have released their latest range of school shoes; somebody in the Clarks ‘shoe naming department’ … Continue reading

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The Elephant in the Room

Today is World Elephant Day, glorious creatures that man has managed to exploit and drive towards extinction. In the last decade alone, elephant numbers have decreased by 62%, yet man continues to buy ivory, and poachers continue to kill an … Continue reading

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7 Steps to Writing Content That Works

Content writing has to perform, and perform well, if it is going to work for you. Words must cut through millions of pages, push past the competition and leap onto the podium, basking in glory for all to survey. It’s … Continue reading

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