Tag Archives: content writer

Variety is the Spice of Working Life

How varied is your work? Is every day the same or do you get some variety in your working day? Maybe every day is different and you never know what to expect? The wonderful, and essential, thing about nature is … Continue reading

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Tough to stay Healthy

I have been working in Chicago for one week, one week to go, it’s been amazing. Each working day is spent in a viewing facility; we have to send out for food selected from a vast range of options. Each … Continue reading

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A Relaxed Approach To Marketing

We are approaching the end of two weeks spent in deepest France. Wherever we have gone we have encountered French people who do not speak English, I love it. We have fumbled our way around shops, restaurants and places of … Continue reading

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Increasing Sales, Revenue and Loyalty

An Ailing Website When I was first approached by this client, the record for consecutive days of sales was nine. In the years preceding my input there had rarely ever been more than one sale a day, visits to the … Continue reading

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Content Writing – Words Need to Work For You

So here I am, whiling away long, lazy days in the South of France. The biggest stressors for two whole weeks are the odd butterfly rescue from the pool and avoiding sunburn in the hellish rays. Someone has to do … Continue reading

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Content Writing to Attract an Audience

I have a theory. For some years now I have created content for a wide range of clients. Obviously, I keep the audience uppermost in my mind and ‘speak to them’ as I write. My aim is to engage them … Continue reading

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The Future of Our High Streets

This is our local High Street. Behind the rather quaint façade of these properties with character is potentially, a tale of foreboding. Image Credit: Hertfordshire Life Is Retail Set to Fail? We moved to this area almost 20 years ago. … Continue reading

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Are Your Customer Relationships Flying High?

This week I have booked over £5,000 worth of flights with a well known British flight operator. Myself and a client will be travelling to the United States, twice in the next two months. Usually, if I fly for personal … Continue reading

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Radio Uplift #mentalhealthawareness

I have had an idea! I have lots of ideas, some good, some less so, some exciting. This idea has got legs… Radio 2’s ‘Pause for Thought’ this morning was in response to someone choosing to extinguish the lives of 22 … Continue reading

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Why Product Personification Increases Sales

personification pəˌsɒnɪfɪˈkeɪʃ(ə)n/ noun the attribution of a personal nature or human characteristics to something non-human, or the representation of an abstract quality in human form. “Peter heard the last piece of pie calling his name” Product Personification I’ve seen some … Continue reading

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