Tag Archives: Small Business Support

Is The Fate of Small Business in the Hands of Suppliers?

How Can We Save Small Businesses? Did you know… in 2017, 5,855 High Street shops closed for business? (Source: The Guardian) The internet has changed our lives for good, bringing benefits and drawbacks to us all. One drawback is the loss … Continue reading

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Business – When is it Time to Pull the Plug?

When Should a Business Throw in the Towel? In a departure from my usual posts, I wanted to talk about when (or if) it is time for a business to ‘throw in the towel’. In spite of the negative title, … Continue reading

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Link Building Like a Pro

Top Tips For Sustainable Link Building Thankfully, gone are the days of creating spurious links from dubious directories in order to climb the Google charts. To reach page 1 of Google, you are competing in a field of millions. The take … Continue reading

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Your Business From a New Perspective

Reinvigorate Your Business We recently had a visit from a garden designer. From the moment I booked her I began to see my garden through a stranger’s eyes, it wasn’t a comfortable experience. In my defence, I am busy, but … Continue reading

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A Choice To Look

A Choice To Look, Life in Cambridge Revealed ‘A Choice to Look’ is a short film produced by Varsity’s Joe Cook and Abdullah Shah. This powerful film highlights issues faced by Cambridge residents brought about by the growing divide between … Continue reading

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How To Make Your Pub Successful

How To Run A Successful Pub The Bad news Do you have a local? How is it doing? Chances are you may not know. As breweries squeeze tenants making it more difficult to survive, and lifestyles change, public houses are … Continue reading

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SSL Certificate – Is Your Site Secure?

Secure Vs Non-Secure Sites I am working with a client who is paying a sizeable monthly fee to a website hosting company. On investigation, this is the ‘Self-Managed’ package which includes only the hosting, no support, no frills. Yet it is not … Continue reading

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The Hardest Working Advert

Advertising – Reach New Heights I have always advised clients to steer clear of advertising in newspapers and magazines. At prohibitive costs, that advert only stands a chance of working for you for the seconds that particular page is open … Continue reading

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Privacy Policy

GDPR Deadline The GDPR Deadline is this Friday, 25th May. Businesses that hold, process or use data about any EU citizen need to be aware of, and comply with, a new set of regulations put in place by the European Parliament. This … Continue reading

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Productivity and the 80/20 Rule

Productivity According to Pareto According to the the Pareto Principle, 20% of your activity will account for 80% of your results. Vilfredo Pareto, an Italian economist, first described the principle in 1895: 20% of your products or services will produce … Continue reading

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