Tag Archives: Small Business Support

How Important Is Nomenclature?

Today Clarks Shoes are the latest victim of a media frenzy, they have been accused of sexism, fairly or unfairly? A Marketing Faux Pas Clarks have released their latest range of school shoes; somebody in the Clarks ‘shoe naming department’ … Continue reading

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The Elephant in the Room

Today is World Elephant Day, glorious creatures that man has managed to exploit and drive towards extinction. In the last decade alone, elephant numbers have decreased by 62%, yet man continues to buy ivory, and poachers continue to kill an … Continue reading

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Get Fit to Fly

A New Dawn Since My Words Work For You began in 2013, I have spent a lot of time supporting other people’s businesses. It has given me great pleasure. I have encouraged business owners to get/stay fit, physically and mentally, … Continue reading

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Increasing Sales, Revenue and Loyalty

An Ailing Website When I was first approached by this client, the record for consecutive days of sales was nine. In the years preceding my input there had rarely ever been more than one sale a day, visits to the … Continue reading

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The Irony of ‘Dear Valued Customer’

When opening those ‘Dear Valued Customer’  emails, how do you feel? Valued? Probably not. Would you email a friend with, ‘Dear person I like’? I think not. As a customer, if I have chosen to offer my details to a … Continue reading

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Stately Customer Service

It’s early morning, I am sitting in my hotel room in Chicago with a mint tea, admiring my view… I am over here working for a client, ‘someone has to do it’. In spite of two long working days, and … Continue reading

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The Future of Our High Streets

This is our local High Street. Behind the rather quaint façade of these properties with character is potentially, a tale of foreboding. Image Credit: Hertfordshire Life Is Retail Set to Fail? We moved to this area almost 20 years ago. … Continue reading

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How to Keep Google Happy – Quality Content

Search Engine Optimisation In a previous post, ‘Search Engine Success – Content is King‘ I talked about ways to keep Google happy, including: Why the UX (User Experience) is a priority How the quality of your content directly impacts SEO The … Continue reading

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Small Business Marketing -It’s a jungle Out There

We have had the tremendous honour of being made ‘Guide Parents’. Close friends who are non-religious have chosen us to be ‘back-up’ for their most treasured and valuable possession, their child. We love her, we have a great relationship and … Continue reading

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Radio Uplift #mentalhealthawareness

I have had an idea! I have lots of ideas, some good, some less so, some exciting. This idea has got legs… Radio 2’s ‘Pause for Thought’ this morning was in response to someone choosing to extinguish the lives of 22 … Continue reading

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