Mothers Day Marketing

It always makes me chuckle to see it, and this year has been no exception. Why do marketing departments publish Mothers Day marketing that’s aimed at either men or women? Surely we all had/have mothers? I know it might appear that men and women are from different species but honestly, for Mothers Day, marketing needs to include males and females.

Marketing to a Specific Audience

The message to marketers is, when marketing to a specific audience, think carefully about who is in that audience. Speak to them, all of them.

How Is Your Day?

My Mothers Day has been amazing so far. An Alpaca experience gift from both by son and daughter followed by a long cross-country dog walk with the family to test out my walking boots for an upcoming walking weekend. A stop off at the pub for a pint of pork scratchings (no really, a great idea) and an afternoon in front of the rugby, as I write, it’s not looking too good for Italy. I hope yours has been a good day too and that your glass is full.