Gain Trust to Gain Customers
Would you buy off someone you just didn’t trust? No? Neither would I. What makes you trust someone enough to do business with them?
There are so many ways that you can garner trust in you and your business, I won’t cover them all here but I love a list so here goes:
- Be trustworthy, in everything you do
- Make sure your site is secure with an SSL certificate
- Fulfil your obligations to each and every customer
- Provide AT LEAST the exact product or service you promise
- Ask for reviews, and act and react to every one, good or bad
- When things go wrong, make the most of your chance to shine
- Have a clear and up to date privacy policy conforming to the latest GDPR
- Be transparent
- Let your customers/clients get to know you, make the most of your About Us page, have some fun.
Building relationships is the fun part, build them well and they will remain solid now and in the future.