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Tag Archives: copywriter
Content Writing to Attract an Audience
I have a theory. For some years now I have created content for a wide range of clients. Obviously, I keep the audience uppermost in my mind and ‘speak to them’ as I write. My aim is to engage them … Continue reading
How to Keep Google Happy – Quality Content
Search Engine Optimisation In a previous post, ‘Search Engine Success – Content is King‘ I talked about ways to keep Google happy, including: Why the UX (User Experience) is a priority How the quality of your content directly impacts SEO The … Continue reading
Posted in Blog
Tagged content marketing, content writer Cambridge, copy for websites, copywriter, seo, Small Business Support
Are Your Customer Relationships Flying High?
This week I have booked over £5,000 worth of flights with a well known British flight operator. Myself and a client will be travelling to the United States, twice in the next two months. Usually, if I fly for personal … Continue reading
How Attractive is Your USP?
Last weekend we had a surprise visit from my daughter. Embarking on her final term of a BA at The University of Nottingham and President of Enactus Nottingham, she didn’t have the time to come home. I was delighted to … Continue reading
9 Simple Steps to Content Writing
So clearly, perfection is the ideal, the goal we all dream of, a perfectly well written piece that engages, helps and entertains our target audience. But this is real life, we have a business to run/work to do/life to live, … Continue reading
Content Writing – It’s Easier With a Clear Mind
Businesses are competing with each other for the top spot, for customers and for exposure. To stay ahead, you need to be on top form. The state of our mental health affects everything we do. As important as it is … Continue reading
Content Writing – A Science of its Own.
One of my clients is a thriving scientific solutions company, Stratech Scientific Ltd. Stratech supply the scientific community with pretty much anything required for scientific research (not animals, just to clarify). They have an impressive reputation of being able to reliably … Continue reading
Posted in Blog
Tagged Content, content marketing, content writer, content writing, copy for websites, copywriter, copywriter cambridge, editing, marketing, proofreading, Science content writing, Scientific content writer, Scientific content writing Cambridge, Scientific copywriter, seo, website copy cambridge, writing great webcopy
Search Engine Success – Content is King
I’ve spent plenty of time reading books and guides that claim to ‘Get you to No. 1 in Google’ etc. Of course, I could get to number one in an instant if I created a site called, I don’t know, … Continue reading
Posted in Blog
Tagged bloggingbranding, business mentor, business support, content marketing, content writer, conversions, copy for websites, copywriter, copywriter cambridge, Google, marketing, mentor, mentoring, seo, SERP, Story teller, Support, User Experience, website copy cambridge, writing great webcopy
An Ad that Added Sales
Content Marketing includes any content, in any form, that speaks to your target audience with an ‘on brand’ message, ultimately leading to increased conversions. But first you have to grab their attention. I was asked to create an advertising poster … Continue reading
Goal Setting
Know Where You Are Heading So today I have been challenged to start setting goals. Not the vague, ‘I want to be happy’ kind of goals, but actual SMART goals. Specific, Measurable, Achievable, Realistic and Time Bound. My previous life … Continue reading
