Category Archives: Case Studies

SEO Image Optimisation

Search Engine Optimisation Urgently Required My client’s website had been set up in 2014. It had minimal online presence, no Page Authority and extremely poor functionality in terms of conversions. The site was costing my client money each month but … Continue reading

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Website Overhaul

The Situation My client is an established heating and plumbing merchant supplying trade and public with quality plumbing and heating equipment. The business is generating a solid turnover from a loyal customer base. This is a competitive industry and margins … Continue reading

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Increasing Sales, Revenue and Loyalty

An Ailing Website When I was first approached by this client, the record for consecutive days of sales was nine. In the years preceding my input there had rarely ever been more than one sale a day, visits to the … Continue reading

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Need More Structure? Website Wednesday!

Get Your Business On Rails – With Felt-Tip Pens When a business I worked with needed more focus and direction, I structured the week. Every task was included and prioritised. there was no escape, nothing and no-one could slip through … Continue reading

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Content Marketing – STAND OUT From The ‘Flock’

Creative Marketing involves creativity, stand out from the crowd, be memorable, your customers will love you for it. Continue reading

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An Ad that Added Sales

Advertising – Speak to Your Audience Content Marketing includes any content, in any form, that speaks to your target audience with an ‘on brand’ message, ultimately leading to increased conversions. But first you have to grab their attention. I was … Continue reading

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Bringing Content to Life

Reinvigorating a Small Retail Business When I first began work with this client the website was in a ‘bad way’. The content was old, riddled with mistakes, uninspiring and dull. The site or its content were not search engine optimised and … Continue reading

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Content Creating Conversions

How Content Can Increase Conversions Content writing for a cleaning company is a dirty business. It tests a content writer’s ability to bring content to life and make it work hard for the client. One of the services offered by … Continue reading

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Script Writing for a Crowdfunding Campaign

Script Writing for Crowdfunding  Video design and script by Nicola Dunklin  I wrote new content for an entire website, this led to a dramatic upturn in sales which allowed the owner to open an outlet in Cambridge. The business owner … Continue reading

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