Content Writing Success
Fortunately, my content writing journey began with success; it was that success that taught me to believe in the power of words, and My Words Work For You was born. Content writing is a skill, as well as needing ‘a way with words’, one needs passion for the subject, belief, integrity and an understanding of human psychology. Done well, it has the power to transform your business.
Content Writing That Got Results
In 2013 I began writing for a friend’s business. Page by page, product by product I created content, free of charge. The results were instant, and exhilerating. Each product I wrote began to sell, new life for hundreds of products that had languished in stock for years. This tired old website stepped into the limelight, the company experienced success like never before.
The Magic? Authentic Copy
With little knowledge of SEO I lifted every single product from the page, telling its story in glorious, authentic technicolour, I believed in the product, and the company. I wrote from the customer’s perspective, always, changing the website from a place about ‘us’ to a place about ‘you’. An army of fans believed in the company, and my friend believed in me. New content breathed new life into the website, and the business. Conversions, sales, turnover, visits, views all soared. A previous record of 9 consecutive days of sales became in the mid 400s during my time with the company. The site climbed up the Search Engine Results Pages, regular blogs created interest and engagement, people wanted to be part of the magic.
And so my journey as a Copy Writer began. I see new sights, learn new skills, venture to pastures new. The most magical part of my content writing journey is, I never have to stay in the same place. Each new client brings new destinations, new views and new stories to be told.