Category Archives: Blog

Musings of a content writer about life, business and all things content

Win Customers – Be Extraordinary

Welcome to Budapest November 2018, a quick flit through passport control and I enter the arrivals hall of Budapest airport. Within minutes I spot my name on the board held aloft by a smiling driver. We wait a few minutes … Continue reading

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Easy SEO for 2019

How has 2018 been for you? How’s business? Competition is ever more fierce, cutting through an ever increasing amount of content is like wading through treacle. How will your target market find you? The good news is, if you get … Continue reading

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Business Sustainability, Ryanair Style

I recently booked flights on Ryanair. Since 1st November the only way you can take a cabin bag in to the aircraft is by paying for priority boarding. Ryanair have also changed their seating policy. I waited as usual until … Continue reading

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Apostrophe Abuse

I get it!  I know that some people cannot (can’t) get their heads around apostrophes. I know some people completely restructure their sentences to avoid using (or abusing) them. ‘Nicola’s dog’ becomes ‘the dog owned by Nicola’. I understand that, … Continue reading

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Reduce Overheads, Increase Revenue

My post in April this year was based on a Linked in article I wrote a couple of years ago. I had walked into our post office and while gazing at empty shelves I was thinking, ‘what a waste’. Local small … Continue reading

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It’s All About User Experience

As a content writer, User Experience (or rather dyslexically named, UX) is at the forefront of my mind in everything I do. Today I bought a new laptop, and so begins the joyful experience of installing software, email packages, apps, … Continue reading

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Halloween, Black Friday Christmas… Ready?

And so it begins… Businesses and consumers find themselves unwittingly invited to the ‘marketing madness party’. How is it for you? ‘Trick or Treat’? Let’s Get The Party Started Since the arrival of GDPR in May this year our inboxes … Continue reading

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What To Do With A Bad Review

Firstly, once a bad review is there, it’s there to stay. There are a few forums with difficult and lengthy processes to dispute reviews but the process is arduous, better to not find yourself in that position but human nature … Continue reading

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Small Business – Big Opportunities

All I Want is a Few Alpacas Anyone that knows me well knows about my penchant for alpacas. I dream of sitting writing at my desk, looking out at a small herd of alpacas roaming happily around my (as yet … Continue reading

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How Good Are You With Money?

How to Keep Out of Your Overdraft Today marks 10 Years since the financial crisis brought upon us all as banks took excessive risks. I thought I would share something very simple, the best ideas are. Straight off the bat, … Continue reading

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