Category Archives: Blog

Musings of a content writer about life, business and all things content

SEO Website Checklist for Dummies

Today alone I have had three separate emails offering SEO services for my website. Apparently, whilst my website ‘is great’, it has, ‘a lot of scope for getting optimised’ and ‘making me lots of money’. Each email was littered with … Continue reading

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Writing Compelling, Emotive Copy For Your Website

It’s that time of year again. Inboxes are flooded with marketing emails, everybody has a ‘limited time special offer‘, everyone wants you to ‘buy now‘. Like never before we are bombarded with cries for attention, every trick in the book … Continue reading

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Small Business Survival Tips – Repurpose Your Assets

Last night we decided to find a country pub and eat out. I had visions of a roaring fire, steak and ale pie and a small glass of red. We decided on a village nearby and set off. No Food … Continue reading

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Supporting Local Businesses

When you open the front door and it is clearly someone selling something, what’s your initial reaction? Yes, mine too. I was calculating my ‘exit strategy’ as this chap said something that caught my attention and stopped me. I decided to … Continue reading

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I’m Guilty Of It, Are You?

Are you guilty of walking into a shop, seeing something you really liked, maybe photographing it, then leaving to search for it online? I am embarrassed to say, this week I have done it, twice. I can’t imagine many of … Continue reading

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Marketing – What Makes You Take Notice?

Manic Marketing Are you finding this?  Every minute of the day you are bombarded with information, coming at you thick and fast from every angle. Snapchat, Whatsapp, Instagram, email, text, Messenger, radio/TV,’snail mail’, telephone…the list goes on. If I switch … Continue reading

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5 Tips For Search Engine Optimisation – Part 2

Continuing from my previous article ‘Search Engine Success – Content is King’ I am adding more essential  search engine optimisation tips for success. With each new Google update, and with the ever-changing rules of the game, playing wisely is not only … Continue reading

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Does Marketing Work For You?

I had a 3pm call scheduled with a client yesterday, he is contemplating a ‘pivot’ in his business. Business is good; his aspirations have shifted. After discussing the potential mission statement and manifesto of his idea we moved on to … Continue reading

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No Direction? Set Goals

To ‘kick-off’ the weekend we joined a group of friends at a ‘pop-up’ restaurant that we love, The Little Piggy Supper Club. I love the concept, ‘foodies’ open their homes to food-lovers and offer an exquisite, home-cooked menu, we rock up … Continue reading

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Happy 19th Birthday Google

Today is Google’s 19th birthday. I don’t know about you but I am a Google ‘frequent flyer’, I use it all the time, for almost anything. 20 Years ago we would have reached for the Yellow Pages, or the Thomson … Continue reading

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