Category Archives: Blog

Musings of a content writer about life, business and all things content

Do ‘Special Offers’ Really Work?

Today I have been writing content for a client’s website. Their existing ‘Special Offers’ page has not been touched for over a year. I have added content explaining that this is a company that is special consistently, all year round. … Continue reading

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A Marketing Opportunity? Don’t Miss It!

Recently I spent time in Chicago working with a client. The usual early start gave us a chance to wander up the Magnificent Mile and ‘hit the shops’.  One day, I kid you not, there had been a duck invasion. … Continue reading

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SEO Low Hanging Fruit

Today I have been revamping an ailing website. After a meeting with the owner of the business it was clear that the website was set up long ago, then left. This is great news. Solid Foundations This particular business owner … Continue reading

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How Angry Are You?

“Don’t Get Mad, Get Wise” Mahatma Gandhi’s grandson, Arun’s latest book ‘The Gift of Anger‘ is a gift in itself in a troubled world. Inspired by the teachings of his grandfather, there is much we could benefit from. “We should … Continue reading

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Is it Too Late to Save Our High Streets?

In the light of the news that Cambridge has won the award for ‘Healthiest Retail Centre‘, ahead of Oxford Street among others, I thought I would take a look at our High Streets. A Week in France I have returned … Continue reading

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When You Are in a Black Hole, Don’t Give Up

This post has sprung from a conversation about illustration. We are staying in a farmhouse in France with friends who are great conversationalists. I happened to mention how I have used Canva for a long time now to produce illustrations. … Continue reading

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Is Poor Marketing Worse Than No Marketing?

What inspired me to write this post? I have recently received marketing emails telling me, in a carefully crafted box, to… ‘Chose Now’ It didn’t evoke feelings of trust in the knowledge and professionalism of the company. Similar ‘turn-offs’ are … Continue reading

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Subscriptions for Success

Over the weekend I read an article that highlighted a subscription to shaving products from Harry’s, ‘A Great Shave for Great Britain’ is the brilliantly inclusive strapline. I don’t need their products but I felt compelled to have a look, … Continue reading

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Can You Beat This Customer Service?

Just setting the scene My parents, creatures of habit, have shopped in the same Sainsbury’s in Cambridge for 42 years. More than that, barring extraordinary circumstances, they go on the same day, and to the same checkout assistant. In that … Continue reading

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Is Your Content Reaching Your Buyers?

You may be producing amazing content, it might be reaching and entertaining a wide audience, but are they your buyers? Reach Your Audience In previous posts I’ve talked about knowing your audience and talking directly with them through your content. … Continue reading

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