Tag Archives: marketing for small businesses
Business – When is it Time to Pull the Plug?
When Should a Business Throw in the Towel? In a departure from my usual posts, I wanted to talk about when (or if) it is time for a business to ‘throw in the towel’. In spite of the negative title, … Continue reading
Life Without Marketing?
What Happens If I Don’t Market My Business? Businesses today are caught up in the hamster wheel of endless marketing. The fear of losing customers, not gaining customers, not reaching the audience drives us forward like rats in a maze. … Continue reading
The Hardest Working Advert
Advertising – Reach New Heights I have always advised clients to steer clear of advertising in newspapers and magazines. At prohibitive costs, that advert only stands a chance of working for you for the seconds that particular page is open … Continue reading
Mothers Day Marketing – to Everyone
Mothers Day Marketing It always makes me chuckle to see it, and this year has been no exception. Why do marketing departments publish Mothers Day marketing that’s aimed at either men or women? Surely we all had/have mothers? I know it might appear that men … Continue reading
Amazon Go, Is It The Way To Go?
Today in Seattle, Amazon Go has opened what could be, our shopping future. Grab a bag and pop down to 7th Avenue, no need to take your wallet/purse. How Does It Work? On entry to the store you add an … Continue reading
Writing Compelling, Emotive Copy For Your Website
It’s that time of year again. Inboxes are flooded with marketing emails, everybody has a ‘limited time special offer‘, everyone wants you to ‘buy now‘. Like never before we are bombarded with cries for attention, every trick in the book … Continue reading
Supporting Local Businesses
When you open the front door and it is clearly someone selling something, what’s your initial reaction? Yes, mine too. I was calculating my ‘exit strategy’ as this chap said something that caught my attention and stopped me. I decided to … Continue reading
Marketing – What Makes You Take Notice?
Manic Marketing Are you finding this? Every minute of the day you are bombarded with information, coming at you thick and fast from every angle. Snapchat, Whatsapp, Instagram, email, text, Messenger, radio/TV,’snail mail’, telephone…the list goes on. If I switch … Continue reading
Content Writing – Words Need to Work For You
So here I am, whiling away long, lazy days in the South of France. The biggest stressors for two whole weeks are the odd butterfly rescue from the pool and avoiding sunburn in the hellish rays. Someone has to do … Continue reading
