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Tag Archives: business support
Why Product Personification Increases Sales
personification pəˌsɒnɪfɪˈkeɪʃ(ə)n/ noun the attribution of a personal nature or human characteristics to something non-human, or the representation of an abstract quality in human form. “Peter heard the last piece of pie calling his name” Product Personification I’ve seen some … Continue reading
Work-Life, Balanced?
When I left school, the received wisdom was that one should try to stay in one’s job as long as possible. By the time I left university, there had been a definite shift; I heard comments from my peers along the … Continue reading
Posted in Blog
Tagged Belief, business mentor, business support, Content, content writing, copy, friends, literacy, marketing, Support, work-life balance, writer
How Attractive is Your USP?
Last weekend we had a surprise visit from my daughter. Embarking on her final term of a BA at The University of Nottingham and President of Enactus Nottingham, she didn’t have the time to come home. I was delighted to … Continue reading
Want success? Get Some Sleep!
Prepare yourself, I am about to have a rant! Over the years I have come across business mentors, articles, posts on social media etc. all extolling the virtues of getting up at the crack of dawn and working a ridiculous … Continue reading
Online Shopping, Not Always the Way Forward?
I am sitting here writing this blog post with a cushion wedged behind my aching back. We’ve been gardening all day, for hours. Well OK, we had a little break. After what felt like days of digging, moving plants, levelling … Continue reading
Posted in Blog
Tagged business mentor, business support, conversions, customer relationship management, marketing, mentor, mentoring, Support, writing great webcopy
Content Writing – It’s Easier With a Clear Mind
Businesses are competing with each other for the top spot, for customers and for exposure. To stay ahead, you need to be on top form. The state of our mental health affects everything we do. As important as it is … Continue reading
Need More Structure? Website Wednesday!
Get Your Business On Rails – With Felt-Tip Pens When a business I worked with needed more focus and direction, I structured the week. Every task was included and prioritised. there was no escape, nothing and no-one could slip through … Continue reading
Advertising – Turn On or Turn Off?
I am looking for a pilates class. You may know this already but pilates is not cheap! I want to know that the class I choose is: Good quality Effective Good value Advertising Desperation? Several classes I have found have … Continue reading
Search Engine Success – Content is King
I’ve spent plenty of time reading books and guides that claim to ‘Get you to No. 1 in Google’ etc. Of course, I could get to number one in an instant if I created a site called, I don’t know, … Continue reading
Posted in Blog
Tagged bloggingbranding, business mentor, business support, content marketing, content writer, conversions, copy for websites, copywriter, copywriter cambridge, Google, marketing, mentor, mentoring, seo, SERP, Story teller, Support, User Experience, website copy cambridge, writing great webcopy
An Ad that Added Sales
Content Marketing includes any content, in any form, that speaks to your target audience with an ‘on brand’ message, ultimately leading to increased conversions. But first you have to grab their attention. I was asked to create an advertising poster … Continue reading
