Tag Archives: seo

How to Keep Google Happy – Quality Content

Search Engine Optimisation In a previous post, ‘Search Engine Success – Content is King‘ I talked about ways to keep Google happy, including: Why the UX (User Experience) is a priority How the quality of your content directly impacts SEO The … Continue reading

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Small Business Marketing -It’s a jungle Out There

We have had the tremendous honour of being made ‘Guide Parents’. Close friends who are non-religious have chosen us to be ‘back-up’ for their most treasured and valuable possession, their child. We love her, we have a great relationship and … Continue reading

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Advertising – Turn On or Turn Off?

I am looking for a pilates class. You may know this already but pilates is not cheap! I want to know that the class I choose is: Good quality Effective Good value Advertising Desperation? Several classes I have found have … Continue reading

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Content Writing – A Science of its Own.

One of my clients is a thriving scientific solutions company, Stratech Scientific Ltd. Stratech supply the scientific community with pretty much anything required for scientific research (not animals, just to clarify). They have an impressive reputation of being able to reliably … Continue reading

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Search Engine Success – Content is King

I’ve spent plenty of time reading books and guides that claim to ‘Get you to No. 1 in Google’ etc. Of course, I could get to number one in an instant if I created a site called, I don’t know, … Continue reading

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Know Like and Trust? Aim for BELIEVE

How to create content that makes your audience BELIEVE in you Think of something or someone you believed in, I mean really believed in. Once in that mindset it takes a lot to persuade you otherwise, they would have to … Continue reading

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Bringing Content to Life

CASE: WIWAK When I first began work with this client the website was in a ‘bad way’. The content was old, riddled with mistakes, uninspiring and dull. The site or its content weren’t search engine optimised and the poor user experience … Continue reading

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Content Creating Conversions

Content writing for a cleaning company is a dirty business. It tests a content writer’s ability to bring content to life and make it work hard for the client. One of the services offered by this client was mould remediation, … Continue reading

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Niche Marketing – You brave enough to get kinky?

One of my favourite films is Kinky Boots, I’ve loved it for years. The divine Chiwetel Ejiofor struts his stuff as Lola, the drag queen with attitude. His transformation from broken individual to glamorous star is paralleled by the ailing and traditional Price & Sons, transforming … Continue reading

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Fit enough to run a business?

Our weekend has been filled with friends, entertaining, eating and drinking, the most athletic it got was the odd dog walk and a mooch around a local town. As we finally settled into our Sunday evening we gathered together to … Continue reading

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