Tag Archives: seo

Happy 19th Birthday Google

Today is Google’s 19th birthday. I don’t know about you but I am a Google ‘frequent flyer’, I use it all the time, for almost anything. 20 Years ago we would have reached for the Yellow Pages, or the Thomson … Continue reading

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A Marketing Opportunity? Don’t Miss It!

Recently I spent time in Chicago working with a client. The usual early start gave us a chance to wander up the Magnificent Mile and ‘hit the shops’.  One day, I kid you not, there had been a duck invasion. … Continue reading

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SEO Low Hanging Fruit

Today I have been revamping an ailing website. After a meeting with the owner of the business it was clear that the website was set up long ago, then left. This is great news. Solid Foundations This particular business owner … Continue reading

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Is Poor Marketing Worse Than No Marketing?

What inspired me to write this post? I have recently received marketing emails telling me, in a carefully crafted box, to… ‘Chose Now’ It didn’t evoke feelings of trust in the knowledge and professionalism of the company. Similar ‘turn-offs’ are … Continue reading

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Is Your Content Reaching Your Buyers?

You may be producing amazing content, it might be reaching and entertaining a wide audience, but are they your buyers? Reach Your Audience In previous posts I’ve talked about knowing your audience and talking directly with them through your content. … Continue reading

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7 Steps to Writing Content That Works

Content writing has to perform, and perform well, if it is going to work for you. Words must cut through millions of pages, push past the competition and leap onto the podium, basking in glory for all to survey. It’s … Continue reading

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Content Writing – Words Need to Work For You

So here I am, whiling away long, lazy days in the South of France. The biggest stressors for two whole weeks are the odd butterfly rescue from the pool and avoiding sunburn in the hellish rays. Someone has to do … Continue reading

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Content Writing to Attract an Audience

I have a theory. For some years now I have created content for a wide range of clients. Obviously, I keep the audience uppermost in my mind and ‘speak to them’ as I write. My aim is to engage them … Continue reading

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How to Keep Google Happy – Quality Content

Search Engine Optimisation In a previous post, ‘Search Engine Success – Content is King‘ I talked about ways to keep Google happy, including: Why the UX (User Experience) is a priority How the quality of your content directly impacts SEO The … Continue reading

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Small Business Marketing -It’s a jungle Out There

We have had the tremendous honour of being made ‘Guide Parents’. Close friends who are non-religious have chosen us to be ‘back-up’ for their most treasured and valuable possession, their child. We love her, we have a great relationship and … Continue reading

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