Script Writing for Crowdfunding
Video design and script by Nicola Dunklin
I wrote new content for an entire website, this led to a dramatic upturn in sales which allowed the owner to open an outlet in Cambridge. The business owner opted for crowd funding with Kickstarters to offset some of the outlay. I began with a blank page and set about to create some magic.
- The brand was relatively unknown in the area
- Cambridge is one of the most expensive locations in the country
- The budget was ‘toy sized’
I defined goals for the project then created a story board. Next step was to write an emotive script which told a logical, sequential story in the perfect ‘voice’ for the brand. The film needed to portray the brand message of a magical toy shop and invoke a feeling of nostalgia and excitement. We wanted to hook people in and make them believe in the project on a subliminal level. We chose The Cambridge Filmworks for production of the film, an excellent choice, the guys ‘got it’ straight away and brought the narrative to life in glorious technicolour and magical sound.
- Raise awareness
- Raise funds
- Invoke brand loyalty
The film achieved all three aims.It hooked the audience in and created a loyal following of supporters of the business.