Script Writing for Crowdfunding
Video design and script by Nicola Dunklin (I even helped choose the shirt!)
I wrote new content for an entire website, the dramatic upturn in sales allowed the owner to follow his dream and open an outlet in Cambridge. He decided to opt for crowd funding with Kickstarters to offset some of the outlay.
- The brand was relatively unknown in the area
- Cambridge is one of the most expensive locations in the country
- The budget was ‘toy sized’
After defining goals, I created a story board. Next, I wrote a script to tell a logical, sequential story in the perfect ‘voice’ to represent the brand. The film needed to stay ‘on brand’, portratying the brand message of a magical toy shop and invoking excitement. On a subliminal level, I wanted to make people believe in the project. We chose The Cambridge Filmworks, an excellent choice, the guys ‘got it’.
- Raise awareness
- Raise funds
The film achieved both.