A long-standing client of mine supplies equipment, tools and solutions to the science community. Scientists around the world trust my client to provide proven, reliable, modern solutions to support their research. My job as content writer is to demonstrate that accurately, and brilliantly, to the right audience.
Know Your Audience
The salient point here is, the scientists looking for these solutions are frequently:
- Using English as an additional language
When writing content for this company, I keep it simple. The audience is busy, a lot of their time is spent wrestling with high level research papers written in language that would be unintelligible for the lay-person. My aim is to make their life easier, I speak in a clear, direct tone and support the reader with useful information. I want this client’s site to feel like a refuge, a safe place to be that has everything they need, a place they can trust, the ‘go to’ place for all their research needs. It seems to be working.
I liaise with this particular client to plan a content strategy that works. They know their products and their customers and they understand how to support them. While they are busy being good at what they do, they ask me to produce content that reflects that. In terms of customer acquisition, my client tells me that my content writing so far is bringing in more customers and more sales than anything else the company has done. This success is down to understanding the audience and providing the best solutions for them.
Content Writing Examples
So, if you find yourself in need of Immunohistochemistry Tips, or at a loss when deciding between polyclonal or monoclonal antibodies, or looking for help with the notoriously tricky Western Blotting, take a look at the links below.