Tag Archives: Content

Is Your Content Reaching Your Buyers?

You may be producing amazing content, it might be reaching and entertaining a wide audience, but are they your buyers? Reach Your Audience In previous posts I’ve talked about knowing your audience and talking directly with them through your content. … Continue reading

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7 Steps to Writing Content That Works

Content writing has to perform, and perform well, if it is going to work for you. Words must cut through millions of pages, push past the competition and leap onto the podium, basking in glory for all to survey. It’s … Continue reading

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The Future of Our High Streets

This is our local High Street. Behind the rather quaint façade of these properties with character is potentially, a tale of foreboding. Image Credit: Hertfordshire Life Is Retail Set to Fail? We moved to this area almost 20 years ago. … Continue reading

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Storytelling and Why it Matters

Just a quick post, today is a mix of self-indulgence and indulging others. Our usual morning dog walk with its regular encounter with doggy pals and their owners is to be followed by storytelling and a Pilates class. Let me … Continue reading

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The Importance of Being Learned

As I snuggled up for storytime with my great niece today, we entered the world of Miffy. It was Miffy’s birthday, Miffy donned her pretty dress with daisies on and was politely grateful for the ‘gay parcels’ that awaited her. … Continue reading

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Work-Life, Balanced?

When I left school, the received wisdom was that one should try to stay in one’s job as long as possible. By the time I left university, there had been a definite shift; I heard comments from my peers along the … Continue reading

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Content Writing – A Science of its Own.

One of my clients is a thriving scientific solutions company, Stratech Scientific Ltd. Stratech supply the scientific community with pretty much anything required for scientific research (not animals, just to clarify). They have an impressive reputation of being able to reliably … Continue reading

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Content Marketing – STAND OUT From The ‘Flock’

Creative Marketing involves creativity, stand out from the crowd, be memorable, your customers will love you for it. Continue reading

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