Secure Vs Non-Secure Sites
I am working with a client who is paying a sizeable monthly fee to a website hosting company. On investigation, this is the ‘Self-Managed’ package which includes only the hosting, no support, no frills. Yet it is not cheap!
For this money each month my client’s site has no SSL (Secure Sockets Layer) certificate, it is therefore not secure. Google is now penalising such sites by preventing them from appearing in SERPs (Search Engine Results Pages). According to Google:
Beginning in July 2018 with the release of Chrome 68, Chrome will mark all HTTP sites as ‘not secure’
What This Means
An SSL certificate means that data entered will be encrypted, and therefore protected. Google are right to penalise these sites, secure ones are far better for everyone. My client is in the process of a website overhaul. We need to come away from this dinosaur of a company and build a website worthy of her business. Part of showing potential customers that they can trust this eCommerce company will be demonstrating that their money is safe.
- As a customer, look for the green padlock in the browser, followed by the word ‘Secure’
- As a business, get yourself on to Google and investigate reputable companies who provide SSL certificates, or build your website on a secure patform.