Tag Archives: writing great webcopy

Content Writing – A Worthwhile Investment

I need to be quick, today I am writing about a lab technique used for quantifying protein sequences within a sample, it’s going to take time. Content Writer Available Within the last few weeks I have been asked to do … Continue reading

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Unique Page Content – Why Bother?

Why is Unique Page Content So Important? Simply put, Google does not like copying. Remember your school days when the teacher had a couple of kids up at the front of the class, holding their homework aloft, ‘Who copied whom?’ … Continue reading

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Website Overhaul

The Situation My client is an established heating and plumbing merchant supplying trade and public with quality plumbing and heating equipment. The business is generating a solid turnover from a loyal customer base. This is a competitive industry and margins … Continue reading

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The Elephant in the Room

Today is World Elephant Day, glorious creatures that man has managed to exploit and drive towards extinction. In the last decade alone, elephant numbers have decreased by 62%, yet man continues to buy ivory, and poachers continue to kill an … Continue reading

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Why Product Personification Increases Sales

personification pəˌsɒnɪfɪˈkeɪʃ(ə)n/ noun the attribution of a personal nature or human characteristics to something non-human, or the representation of an abstract quality in human form. “Peter heard the last piece of pie calling his name” Product Personification I’ve seen some … Continue reading

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The Changing Face of Retail

And so the news was announced yesterday that Cambridge was to lose its Clowns. Clowns is a Cambridge institution, for over 30 years, families, friends, academics and students have frequented this quirky, independent café in King Street. Cambridge will be … Continue reading

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How Attractive is Your USP?

Last weekend we had a surprise visit from my daughter. Embarking on her final term of a BA at The University of Nottingham and President of Enactus Nottingham, she didn’t have the time to come home. I was delighted to … Continue reading

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Online Shopping, Not Always the Way Forward?

I am sitting here writing this blog post with a cushion wedged behind my aching back. We’ve been gardening all day, for hours. Well OK, we had a little break. After what felt like days of digging, moving plants, levelling … Continue reading

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9 Simple Steps to Content Writing

So clearly, perfection is the ideal, the goal we all dream of, a perfectly well written piece that engages, helps and entertains our target audience. But this is real life, we have a business to run/work to do/life to live, … Continue reading

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Content Writing – It’s Easier With a Clear Mind

Businesses are competing with each other for the top spot, for customers and for exposure. To stay ahead, you need to be on top form. The state of our mental health affects everything we do. As important as it is … Continue reading

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