Optimise Your Images For SEO

Image Optimisation in 5 Easy Steps

Images present a valuable opportunity to capture Google’s attention. Let’s face it, we need all the brownie points we can get to earn a place on Google’s first page. In terms of SEO (Search Engine Optimisation), images are low hanging fruit. Block some regular time out for image optimisation, the results are worth it.

For each and every image on your website:

  1. Check that you have the rights to use it, if not replace it.
  2. Is each image relevant and purposeful, does it add value?
  3. Check it’s size, large images will slow your page loading speed
  4. Give it an appropriate title that will work hard for you
  5. ALT text is essential for SEO, it describes the image content for the visually impaired and for times when it cannot be viewed. Describe the image followed by information about its relevance, include relevant keywords e.g. Chart to show ROI of a content marketing strategy Content Marketing My Words Work For You

Enjoy!

 

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Inbound Links Improve Performance

Playing the Google Game – SEO

Google just loves to see links to your site from relevant websites with high Page Authority. If Google sees that ‘big players’ are linking to your site, it is far more likely to notice you and show your page in search results. Typically, high ranking sites include .gov .ac .edu.

How Do I Get Links To My Website?

  1. Think about relevant contacts: Suppliers, publications, customers, clients etc.
  2. Think about ways to create a valid, justifiable and relevant link from their site to yours:
  • Produce a relevant and purposeful article for publication on their site
  • Create an exclusive offer
  • Provide a service
  • Publicise an activity/news

Give Them Something They Want/Need

Pick up the phone and make contact. Speak to the decision maker and explain your plan. Be open and honest, in carrying out this action for them, you would also like to create a link to the relevant page of your site. Ask them exactly what they would need you to do, i.e. how exactly you need to produce your content for their site. Remember, you are producing something to help them, the benefit to you is that you gain a link from their website to yours.

As part of my content marketing service, I have obtained some impressive links for clients by creating purposeful, relevant and useful content. If you don’t ask, you don’t get; it IS worth the effort.

 

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Are You a Small Business Owner?

If you are the owner of a small business…

It is easy to get lost in the detail and forget where you are heading. Ask yourself…

What are your biggest challenges?

What is working well?

What could be improved? 

What changes could be made easily to improve your bottom line?

Websites could always perform better, how could yours be working harder for you?

How is your content? Is it speaking to your target audience? Is it provoking the reaction you need?

In terms of goals, what would you like to be achieving? 

Be a harsh, and honest critic, or better still, ask someone else to be honest with you and provide a critique, you can take it. Someone asked me to do that once and it sparked an exponential rise in his business.

I hope answering these questions will re-focus attention and add value. Get in touch if you’d like to chat.

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Do What You Love

In a bizarre turn of events this week, I was given a part as an extra in a new TV series. This isn’t a particular ambition of mine, and I don’t think I shall be shopping for a dress for the Oscars anytime soon, but it’s a new experience

Do What You Love

I am going through a ‘phase’. I’m approaching a significant birthday and find myself reviewing life choices and considering future choices. The over-riding feeling is:

We are only here once.

Working with a client in London last week I awoke to see this outside my hotel window…

Do What You Love Hotel view Content Writer My Words Work For You

For you, and for those around you

Work-Life Balance

I am lucky, for the most part, I am doing what I love. I work with some awesome clients who value what I do and appreciate the impact it has on their businesses. I am also fortunate that I manage my time and I’m master of my ship. For me, it is not about the money, it is about the quality of the life I am leading, and the balance.

It’s Not About The Money

I like to give back, I am volunteering to help children read at the local primary school. Why? I have seen first-hand the impact of poor literacy in the workplace, and on individuals. I am also at liberty to choose to take part in the filming of this upcoming series, having the choice is important to me.

A Positive Impact

We are only here once and I choose to make it count. I choose to grasp every new experience and to make a positive impact on the people and places around me. I want to look back with a smile and know that I treated myself and others well.

To quote the words of Heather Small, I will ask myself daily,

“What have you done today to make you feel proud?”

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Amazon Go, Is It The Way To Go?

Today in Seattle, Amazon Go has opened what could be, our shopping future. Grab a bag and pop down to 7th Avenue, no need to take your wallet/purse.

How Does It Work?

On entry to the store you add an app to your device; from that point on, ‘Big Amazon is watching you’. The store is lined with security cameras covering every angle and every move you make is being tracked. There are no checkouts, whatever you leave with is instantly billed to your Amazon account and your electronic receipt will arrive as you exit the store through its security barriers.

Is This The Future?

Let’s ignore the fact that this is another, even easier, way to line Amazon’s ever-increasing pocket. Let’s even ignore the fact we might not like it, but we would probably all do it if there was one in our vicinity. This is an inspired idea that makes great business sense. Limited staff costs in the long term will quickly over-ride the initial outlay for added tech and security. People love convenience and let’s face it, that feeling of not actually spending money will make customers spend more, not less.

Is There A Place For Old-Fashioned Retail?

As I walk in to my local butchers I am greeted by name. I am on first name terms with my extraordinarily efficient milkman, Tim. The local greengrocer insists on carefully packing my fruit and veg and always offers to carry my bags to the car. The Co-op store in my village gives tremendous community support. It will never be appropriate for these retailers to have no staff. The big question is,

What will become of them if we all start shopping at Amazon?

The 'future of retail'_Content Marketing Small Business Support My Words Work For You

More articles to support small businesses throughout my Blog. If you are a small business in need of support, get in touch.

 

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Leaders Who Learn, Listen, and Lead

Have you been led by a leader that ‘could try harder’? How did it impact on you, and on the workplace? Are you a Leader? How is that going for you?

Variation of the Leaders

I am fortunate in many ways, I am my own boss, that makes me responsible for me, as well as for my successes and failures. None of us are perfect but one could argue, leaders are paid to take on the responsibility of leading and all that entails. In the true spirit of ‘variation of the species’, one can expect variation among leaders. Martin Luther King, Barack Obama, Donald Trump, The Dalai Llama, Aung San Suu Kyi, Angela Merkel, all stepped up and led, arguably some better than others.

Leadership Mistakes

Today I read this post from Grammarly, ‘The Ten Biggest Leadership Mistakes You Should Avoid’. It makes for interesting reading and I’m happy to champion it. I am sure we have all observed at least a few of these in our time. Maybe you are the leader, leading from the front and making mistakes along the way.

Making the mistake may not be deleterious, it may lead us to unexpected places that open new opportunities. The harm comes when we don’t learn from the mistakes we make, or accept responsibility for them. This path does little for the organisation or for the leader’s own personal development. Surely that should be part of the package of being in a leadership role?

Don't waste a good mistake, learn from it quote Small Business Support My Words Work For You

Great Leaders

Who has inspired you? Were they perfect? I doubt it, none of us are, but what made them a great leader?

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Scientific Content Writing

A busy time at My Words Work For You. I have spent the last couple of weeks (including Christmas) buried in a variety of scientific articles discussing some impressive, cutting-edge research.

Why am I telling you this? Well honestly, I wanted to tell you that it scared me. At some points I was truly terrified at the level of difficulty. But tonight, after much fine-tuning, I submitted my work to my client.

Face Your Fears

It has been a long time since I have had to wade through scientific writing as complex as this. The research has been carried out by some of the brightest stars of the scientific world on equipment so technologically advanced I would hardly dare touch it. The researchers talk in this language all of the time, I don’t. It took a few read throughs, lots of cups of tea, and plenty of highlighter pen ink before it began to sink in. I am sitting here now, about to begin my weekend having done it.

Benefits of Leaving One’s Comfort Zone

Believe me, there were times in the last couple of weeks that I had to quash a rising sense of panic and just hold on. It was worth putting myself through it.

  • I have learned something new
  • My brain has had a great workout
  • I have developed as a content writer
  • I will be faster
  • Having faced my fears I have learned I can do it again
  • The dogs are well groomed (displacement activity)

At this juncture, I’ll ask you the question…

What would you do if you weren't afraid__Face Your Fears My Words Work For You

Face Your Fears

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Secret Army

Update: Join the Secret Army: positive, practical, proactive.  https://www.facebook.com/secretarmycommunity/ 

This year I created a ‘reverse advent calendar’ in my usual pre-Christmas attempt to feel better about commercialism. A few days before Christmas I was preparing to deliver to the food bank when I was told about a local family who had fallen on hard times. Without going in to detail, this family had nothing.

One Whatsapp chat and a couple of hours later, a group of close friends and I had put together a huge box of food, gifts, toiletries, gift wrap and a few treats. We found out later that our impressive collection of goodies had been shared by the Children’s Centre between two local families in need, perfect.

Food Bank Donation Secret Army My Words Work For You

A part of the donation this Christmas

At this juncture, I could launch into an analysis of how and why these families found themselves in this situation but it isn’t necessary, and it isn’t the point of this post.  It happens, it happens everywhere and the problem isn’t going to go away. If anything, it will get worse. And in the back of my mind….

“There but for the grace of God, go I”

It could happen to any of us. Back to Whatsapp. One friend commented how she missed this (we were once members of Ladies Circle, as such, we helped our local community). So do I, I miss helping out and I can’t bear the thought of people suffering when something simple could make it better. I found myself saying,

‘How about starting a Secret Army? No glory, no reward, just proactively helping out where there’s a need.’

A plan was born. Almost everyone I have mentioned this to has responded with ‘I’m in’. We will put our minds to it in the new year and work out the best way forward. In my head it is simple, many people with a common goal, to help as and when they can in answer to genuine need. It isn’t about profit, it is about people.

I’ll keep you posted. If you want to be a part of the Secret Army let me know, all welcome. There is no commitment, when there’s genuine need, we’ll try to help and we’ll let it evolve as it needs to.

There is an argument that there is no such thing as altruism, for me, I want to look back at my life and know I had a positive impact on the world around me but above all, I would like to make the world a better place for as many people as possible. We all have the power to do that. 

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Merry Christmas

A big thank you to you all for reading, liking, following, commenting and sharing my Blog content this year, every single click has meant a lot.

Looking forward to the new year with you by my side. Let me know what you would like to see more of or less of and I’ll bear it in mind when planning my content writing.

Merry Christmas from My Words Work For You

 

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Learn Lower Body Muscles Through Song

I’ll add images to this when I get chance but here’s one I wrote earlier! Feel free to share with any educators but please ensure you credit me as author. Could also be interesting at the office party.

MUSCLES OF THE LOWER BODY
(To the tune of ‘On the first day of Christmas’)
On the front of the thigh is where the quadriceps will be
Flex the hip, extension of the knee

(Two turtle doves)
From the top of the femur and from the hip as well.
To below the knee
and flex the hip, extension of the knee

(Three French hens)
On the On the back of the thigh are the powerful hamstrings
Start at the hip
To below the knee
And extend the thigh and flexion of the knee

(Four calling birds)
On the thigh the sartorius goes diagonally
Starts outside the hip
Ends inside the knee
Flex the hip and knee
and it helps us cross our legs so easily

(Five gold Rings)
On the inside of the thigh is where the adductors will be
To adduct the leg
Starts inside the hip
to the femur
flexion of the hip
And they all rotate the thigh out laterally

(Six geese-a-laying)
On the outside of the thigh is where the abductors will be
From outside the hip
Right down the leg
to the tibia
French and the femur
Flexion of the hip
And abduct the hip and help us walk with ease

(Seven swans-a-swimming)
On the calf of the leg gastrocnemius will be
Starts above the knee
ends at the heel
nice chunky calf
Flexion of the knee
as well as
plantar flexion of the foot
and the gastrocnemius is more chunky

(Eight maids-a-milking)
On the back of lower leg is where soleus can be seen
deep to gastrocnemius
from tibia and fibula
Down to the heel
Plantar flex your foot
Nearly at the end
Just two more
Try to keep it up
And remember all your muscles easily

(Nine ladies dancing)
On the shin tibialis anterior will be
Starts outside the tibia
Ends inside the foot
At the front of the shin
Inversion of the foot
Dor-si flexion
Nearly at the end
Just one more
Are you keeping up?
And the tibialis goes diagonally

(Ten lords -a-leaping)
We shall end with the buttocks divided into 3
They mobilise the hip joint
Gluteus medius
Gluteus minimus
Both abduct the thigh
And rotate it in
Me-dial-ly
Now we have just one
Glu-te-us
Maximus
Which extends the thigh, rotates it laterally

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