Tag Archives: Small Business Mentor
Business Sustainability, Ryanair Style
I recently booked flights on Ryanair. Since 1st November the only way you can take a cabin bag in to the aircraft is by paying for priority boarding. Ryanair have also changed their seating policy. I waited as usual until … Continue reading
How to Gain Trust
Gain Trust to Gain Customers Would you buy off someone you just didn’t trust? No? Neither would I. What makes you trust someone enough to do business with them? There are so many ways that you can garner trust in … Continue reading
SEO – Keyword Research
Keyword Research Keywords matter, they always have, they still do. They have a vital place within your unique, pragmatic and well-written content to help prospective customers find you. You are aiming to help your customers, to add value and to … Continue reading
Marketing – What Makes You Take Notice?
Manic Marketing Are you finding this? Every minute of the day you are bombarded with information, coming at you thick and fast from every angle. Snapchat, Whatsapp, Instagram, email, text, Messenger, radio/TV,’snail mail’, telephone…the list goes on. If I switch … Continue reading
No Direction? Set Goals
To ‘kick-off’ the weekend we joined a group of friends at a ‘pop-up’ restaurant that we love, The Little Piggy Supper Club. I love the concept, ‘foodies’ open their homes to food-lovers and offer an exquisite, home-cooked menu, we rock up … Continue reading
How Important Is Nomenclature?
Today Clarks Shoes are the latest victim of a media frenzy, they have been accused of sexism, fairly or unfairly? A Marketing Faux Pas Clarks have released their latest range of school shoes; somebody in the Clarks ‘shoe naming department’ … Continue reading
Small Business Marketing -It’s a jungle Out There
We have had the tremendous honour of being made ‘Guide Parents’. Close friends who are non-religious have chosen us to be ‘back-up’ for their most treasured and valuable possession, their child. We love her, we have a great relationship and … Continue reading
Radio Uplift #mentalhealthawareness
I have had an idea! I have lots of ideas, some good, some less so, some exciting. This idea has got legs… Radio 2’s ‘Pause for Thought’ this morning was in response to someone choosing to extinguish the lives of 22 … Continue reading
Why Product Personification Increases Sales
personification pəˌsɒnɪfɪˈkeɪʃ(ə)n/ noun the attribution of a personal nature or human characteristics to something non-human, or the representation of an abstract quality in human form. “Peter heard the last piece of pie calling his name” Product Personification I’ve seen some … Continue reading
Do People Believe in You? Why?
In case you have missed Simon Sinek’s inspiring TED Talk (18 minutes very well spent), he cleverly brings our focus to ‘Why‘. Over 32 million viewers have watched Simon as he guides us to realign our thinking, and our sales … Continue reading
My Words Work For You 