Tag Archives: Small Business Mentor

Business Sustainability, Ryanair Style

I recently booked flights on Ryanair. Since 1st November the only way you can take a cabin bag in to the aircraft is by paying for priority boarding. Ryanair have also changed their seating policy. I waited as usual until … Continue reading

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How to Gain Trust

Gain Trust to Gain Customers Would you buy off someone you just didn’t trust? No? Neither would I. What makes you trust someone enough to do business with them? There are so many ways that you can garner trust in … Continue reading

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SEO – Keyword Research

Keyword Research Keywords matter, they always have, they still do. They have a vital place within your unique, pragmatic and well-written content to help prospective customers find you. You are aiming to help your customers, to add value and to … Continue reading

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Marketing – What Makes You Take Notice?

Manic Marketing Are you finding this?  Every minute of the day you are bombarded with information, coming at you thick and fast from every angle. Snapchat, Whatsapp, Instagram, email, text, Messenger, radio/TV,’snail mail’, telephone…the list goes on. If I switch … Continue reading

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No Direction? Set Goals

To ‘kick-off’ the weekend we joined a group of friends at a ‘pop-up’ restaurant that we love, The Little Piggy Supper Club. I love the concept, ‘foodies’ open their homes to food-lovers and offer an exquisite, home-cooked menu, we rock up … Continue reading

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How Important Is Nomenclature?

Today Clarks Shoes are the latest victim of a media frenzy, they have been accused of sexism, fairly or unfairly? A Marketing Faux Pas Clarks have released their latest range of school shoes; somebody in the Clarks ‘shoe naming department’ … Continue reading

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The Elephant in the Room

Today is World Elephant Day, glorious creatures that man has managed to exploit and drive towards extinction. In the last decade alone, elephant numbers have decreased by 62%, yet man continues to buy ivory, and poachers continue to kill an … Continue reading

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Small Business Marketing -It’s a jungle Out There

We have had the tremendous honour of being made ‘Guide Parents’. Close friends who are non-religious have chosen us to be ‘back-up’ for their most treasured and valuable possession, their child. We love her, we have a great relationship and … Continue reading

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Radio Uplift #mentalhealthawareness

I have had an idea! I have lots of ideas, some good, some less so, some exciting. This idea has got legs… Radio 2’s ‘Pause for Thought’ this morning was in response to someone choosing to extinguish the lives of 22 … Continue reading

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Why Product Personification Increases Sales

personification pəˌsɒnɪfɪˈkeɪʃ(ə)n/ noun the attribution of a personal nature or human characteristics to something non-human, or the representation of an abstract quality in human form. “Peter heard the last piece of pie calling his name” Product Personification I’ve seen some … Continue reading

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