Tag Archives: Small Business Mentor

How Important Is Nomenclature?

Posted on August 14, 2017 by

Today Clarks Shoes are the latest victim of a media frenzy, they have been accused of sexism, fairly or unfairly? A Marketing Faux Pas Clarks have released their latest range of school shoes; somebody in the Clarks ‘shoe naming department’ … Continue reading →

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The Elephant in the Room

Posted on August 12, 2017 by

Today is World Elephant Day, glorious creatures that man has managed to exploit and drive towards extinction. In the last decade alone, elephant numbers have decreased by 62%, yet man continues to buy ivory, and poachers continue to kill an … Continue reading →

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Small Business Marketing -It’s a jungle Out There

Posted on May 30, 2017 by

We have had the tremendous honour of being made ‘Guide Parents’. Close friends who are non-religious have chosen us to be ‘back-up’ for their most treasured and valuable possession, their child. We love her, we have a great relationship and … Continue reading →

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Radio Uplift #mentalhealthawareness

Posted on May 23, 2017 by

I have had an idea! I have lots of ideas, some good, some less so, some exciting. This idea has got legs… Radio 2’s ‘Pause for Thought’ this morning was in response to someone choosing to extinguish the lives of 22 … Continue reading →

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Why Product Personification Increases Sales

Posted on May 21, 2017 by

personification pəˌsɒnɪfɪˈkeɪʃ(ə)n/ noun the attribution of a personal nature or human characteristics to something non-human, or the representation of an abstract quality in human form. “Peter heard the last piece of pie calling his name” Product Personification I’ve seen some … Continue reading →

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Do People Believe in You? Why?

Posted on May 17, 2017 by

In case you have missed Simon Sinek’s inspiring TED Talk (18 minutes very well spent), he cleverly brings our focus to ‘Why‘. Over 32 million viewers have watched Simon as he guides us to realign our thinking, and our sales … Continue reading →

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A GOOD Telling Off

Posted on May 15, 2017 by

This weekend, after months, no years, of thinking I really should go and visit an aunt and uncle, I made time. In my head, I have genuinely been busy, work to do, clients to keep happy, friends to see…etc. There … Continue reading →

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Increase Profits? Cut Costs, Not Sizes

Posted on May 10, 2017 by

Last week, for the first time in years, I bought a Magnum. As I opened the foil pack my suspicions were realised, ‘MAGNUM’ had become ‘minimum’; it had shrunk. Admittedly, Magnum were huge, too big, but hey, we all managed. … Continue reading →

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