Tag Archives: Small Business Mentor

Small Business Marketing -It’s a jungle Out There

We have had the tremendous honour of being made ‘Guide Parents’. Close friends who are non-religious have chosen us to be ‘back-up’ for their most treasured and valuable possession, their child. We love her, we have a great relationship and … Continue reading

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Radio Uplift #mentalhealthawareness

I have had an idea! I have lots of ideas, some good, some less so, some exciting. This idea has got legs… Radio 2’s ‘Pause for Thought’ this morning was in response to someone choosing to extinguish the lives of 22 … Continue reading

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Why Product Personification Increases Sales

personification pəˌsɒnɪfɪˈkeɪʃ(ə)n/ noun the attribution of a personal nature or human characteristics to something non-human, or the representation of an abstract quality in human form. “Peter heard the last piece of pie calling his name” Product Personification I’ve seen some … Continue reading

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Do People Believe in You? Why?

In case you have missed Simon Sinek’s inspiring TED Talk (18 minutes very well spent), he cleverly brings our focus to ‘Why‘. Over 32 million viewers have watched Simon as he guides us to realign our thinking, and our sales … Continue reading

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A GOOD Telling Off

This weekend, after months, no years, of thinking I really should go and visit an aunt and uncle, I made time. In my head, I have genuinely been busy, work to do, clients to keep happy, friends to see…etc. There … Continue reading

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Increase Profits? Cut Costs, Not Sizes

Last week, for the first time in years, I bought a Magnum. As I opened the foil pack my suspicions were realised, ‘MAGNUM’ had become ‘minimum’; it had shrunk. Admittedly, Magnum were huge, too big, but hey, we all managed. … Continue reading

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