Are you finding this? Every minute of the day you are bombarded with information, coming at you thick and fast from every angle. Snapchat, Whatsapp, Instagram, email, text, Messenger, radio/TV,’snail mail’, telephone…the list goes on. If I switch devices on before getting out of bed in the morning I could find myself lying there an hour later.
Too Much Information!
Now, more than ever I am frequently unsubscribing in order to clear space and time and minimise interruptions. Businesses face the biggest challenge yet to reach customers and get noticed, it is like wading through treacle. If you are a small business or a ‘Marketeer’ trying to reach customers, you are up against it. Here’s my theory
You are in a frenzied ‘triathlon style’ swim across a sea of treacle, why wear the same wetsuit as everyone else? STAND OUT, GET NOTICED
What Works For You?
So your day has begun, do you check emails? If so, do you open the promotions or do you delete/ignore? In terms of marketing, what grabs your attention most successfully? Is it the content or the platform that it is on that impacts how likely you are to notice it? I created a little survey asking that very thing…
Think Like a Customer
When content writing for any business, small or large, first I think like a customer. If I was a potential customer, what would ‘do it’ for me? What would, a. Grab my attention and b. make me click buy now/call? Your aim is to get found and once found, be trusted enough to be chosen.