Can you recall how searching for something on the internet used to be? Random results, but far fewer of them.
And now? Reams of results, abundant ads, oodles of organisations clamouring for your click. How does your content compete?
Write Purposeful and Relevant Content
Worldwide, internet users are carrying out over 3.5 billion searches every single minute.. 40,000 searches per second. Rather than adding to the treacle sea that is Google, we need to be making the data we put out taste the sweetest. Content needs to be relevant, purposeful and should motivate and inspire action.
Three Rules of Content Generation
- Know your audience: Who they are, what they want, how they look for it
- Provide a solution: Answer questions, solve problems, add value
- Keep it short: Searchers don’t have the time or inclination to wade through waffle

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