Tag Archives: copywriter for small businesses

Business – When is it Time to Pull the Plug?

When Should a Business Throw in the Towel? In a departure from my usual posts, I wanted to talk about when (or if) it is time for a business to ‘throw in the towel’. In spite of the negative title, … Continue reading

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It’s All About Authenticity

I met a friend for a coffee recently. We met in an out of town café, run by a young couple with brightly coloured hair, tattoos, and warm smiles. They have created a good selection of food themselves and the … Continue reading

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Content Writing for the Science Industry

A long-standing client of mine supplies equipment, tools and solutions to the science community. Scientists around the world trust my client to provide proven, reliable, modern solutions to support their research. My job as content writer is to demonstrate that … Continue reading

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Making Mistakes?

We recently lost a family member, bringing sadness, regrets, and a not inconsidearable amount of work. I am an Executor of his estate but the whole process has been reasonably straightforward, with one exception… Dealing With The Energy Company In … Continue reading

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That Job You Hate? Delegate!

How’s Your ‘To-Do’ List? We all have jobs that we don’t like doing. That task that keeps getting filed under ‘later’. The one that just doesn’t go away. The job that is so huge you have no idea where to … Continue reading

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Get More Customers With An Effective About Us Page

Your About Us Page I’ve recently been asked for help with another About Us page, I love writing these. This is an excellent opportunity for your customers to get to know you. Clearly your website should reflect the nature of … Continue reading

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How to Gain Trust

Gain Trust to Gain Customers Would you buy off someone you just didn’t trust? No? Neither would I. What makes you trust someone enough to do business with them? There are so many ways that you can garner trust in … Continue reading

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Collapse of Toys R Us

Today we hear that Toys R Us is closing its stores in the UK. 3000 People lose their jobs. Toys R Us are one of a long list of retailers to go across a wide range of industries, giants and … Continue reading

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Are You a Small Business Owner?

If you are the owner of a small business… It is easy to get lost in the detail and forget where you are heading. Ask yourself… What are your biggest challenges? What is working well? What could be improved?  What … Continue reading

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Do What You Love

In a bizarre turn of events this week, I was given a part as an extra in a new TV series. This isn’t a particular ambition of mine, and I don’t think I shall be shopping for a dress for … Continue reading

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