Tag Archives: copywriter for small businesses

Apostrophe Abuse

I get it!  I know that some people cannot (can’t) get their heads around apostrophes. I know some people completely restructure their sentences to avoid using (or abusing) them. ‘Nicola’s dog’ becomes ‘the dog owned by Nicola’. I understand that, … Continue reading

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Reduce Overheads, Increase Revenue

My post in April this year was based on a Linked in article I wrote a couple of years ago. I had walked into our post office and while gazing at empty shelves I was thinking, ‘what a waste’. Local small … Continue reading

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It’s All About User Experience

As a content writer, User Experience (or rather dyslexically named, UX) is at the forefront of my mind in everything I do. Today I bought a new laptop, and so begins the joyful experience of installing software, email packages, apps, … Continue reading

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Business – When is it Time to Pull the Plug?

When Should a Business Throw in the Towel? In a departure from my usual posts, I wanted to talk about when (or if) it is time for a business to ‘throw in the towel’. In spite of the negative title, … Continue reading

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It’s All About Authenticity

I met a friend for a coffee recently. We met in an out of town café, run by a young couple with brightly coloured hair, tattoos, and warm smiles. They have created a good selection of food themselves and the … Continue reading

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Content Writing for the Science Industry

A long-standing client of mine supplies equipment, tools and solutions to the science community. Scientists around the world trust my client to provide proven, reliable, modern solutions to support their research. My job as content writer is to demonstrate that … Continue reading

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Making Mistakes?

We recently lost a family member, bringing sadness, regrets, and a not inconsidearable amount of work. I am an Executor of his estate but the whole process has been reasonably straightforward, with one exception… Dealing With The Energy Company In … Continue reading

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That Job You Hate? Delegate!

How’s Your ‘To-Do’ List? We all have jobs that we don’t like doing. That task that keeps getting filed under ‘later’. The one that just doesn’t go away. The job that is so huge you have no idea where to … Continue reading

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Get More Customers With An Effective About Us Page

Your About Us Page I’ve recently been asked for help with another About Us page, I love writing these. This is an excellent opportunity for your customers to get to know you. Clearly your website should reflect the nature of … Continue reading

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How to Gain Trust

Gain Trust to Gain Customers Would you buy off someone you just didn’t trust? No? Neither would I. What makes you trust someone enough to do business with them? There are so many ways that you can garner trust in … Continue reading

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