Author Archives: Nicola Dunklin
A Content Supporting Artist
Sitting in front of my PC 18 months ago I saw an advert saying Dame Judi Dench was soon to be filming in Cambridge and they needed Supporting Artists (Extras). The thought had never occurred to me, but I clicked … Continue reading
Variety, The Spice Of Life
I have been creating content for businesses since 2013. Retailers, Accountants, industrial services, chauffeurs, plumbing merchants, business development, the science sector and the sport industry to name but a few. Each client and each task brings a its own challenges … Continue reading
Win Customers – Be Extraordinary
Welcome to Budapest November 2018, a quick flit through passport control and I enter the arrivals hall of Budapest airport. Within minutes I spot my name on the board held aloft by a smiling driver. We wait a few minutes … Continue reading
Easy SEO for 2019
How has 2018 been for you? How’s business? Competition is ever more fierce, cutting through an ever increasing amount of content is like wading through treacle. How will your target market find you? The good news is, if you get … Continue reading
Business Sustainability, Ryanair Style
I recently booked flights on Ryanair. Since 1st November the only way you can take a cabin bag in to the aircraft is by paying for priority boarding. Ryanair have also changed their seating policy. I waited as usual until … Continue reading
Apostrophe Abuse
I get it! I know that some people cannot (can’t) get their heads around apostrophes. I know some people completely restructure their sentences to avoid using (or abusing) them. ‘Nicola’s dog’ becomes ‘the dog owned by Nicola’. I understand that, … Continue reading
Reduce Overheads, Increase Revenue
My post in April this year was based on a Linked in article I wrote a couple of years ago. I had walked into our post office and while gazing at empty shelves I was thinking, ‘what a waste’. Local small … Continue reading
It’s All About User Experience
As a content writer, User Experience (or rather dyslexically named, UX) is at the forefront of my mind in everything I do. Today I bought a new laptop, and so begins the joyful experience of installing software, email packages, apps, … Continue reading
Halloween, Black Friday Christmas… Ready?
And so it begins… Businesses and consumers find themselves unwittingly invited to the ‘marketing madness party’. How is it for you? ‘Trick or Treat’? Let’s Get The Party Started Since the arrival of GDPR in May this year our inboxes … Continue reading
What To Do With A Bad Review
Firstly, once a bad review is there, it’s there to stay. There are a few forums with difficult and lengthy processes to dispute reviews but the process is arduous, better to not find yourself in that position but human nature … Continue reading
