Author Archives: Nicola Dunklin

About Nicola Dunklin

Experienced and proficient content writer with a proven track record of success.

A Choice To Look

A Choice To Look, Life in Cambridge Revealed ‘A Choice to Look’ is a short film produced by Varsity’s Joe Cook and Abdullah Shah. This powerful film highlights issues faced by Cambridge residents brought about by the growing divide between … Continue reading

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How To Make Your Pub Successful

How To Run A Successful Pub The Bad news Do you have a local? How is it doing? Chances are you may not know. As breweries squeeze tenants making it more difficult to survive, and lifestyles change, public houses are … Continue reading

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SSL Certificate – Is Your Site Secure?

Secure Vs Non-Secure Sites I am working with a client who is paying a sizeable monthly fee to a website hosting company. On investigation, this is the ‘Self-Managed’ package which includes only the hosting, no support, no frills. Yet it is not … Continue reading

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Life Without Marketing?

What Happens If I Don’t Market My Business? Businesses today are caught up in the hamster wheel of endless marketing. The fear of losing customers, not gaining customers, not reaching the audience drives us forward like rats in a maze. … Continue reading

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The Hardest Working Advert

Advertising – Reach New Heights I have always advised clients to steer clear of advertising in newspapers and magazines. At prohibitive costs, that advert only stands a chance of working for you for the seconds that particular page is open … Continue reading

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Privacy Policy

GDPR Deadline The GDPR Deadline is this Friday, 25th May. Businesses that hold, process or use data about any EU citizen need to be aware of, and comply with, a new set of regulations put in place by the European Parliament. This … Continue reading

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A Content Content Writer

Today I received feedback from a new client. No matter how confident I am in my abilities as a content writer, it is always a nervous wait. Why? A new client is a new learning curve,  in this case my … Continue reading

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It’s All About Authenticity

I met a friend for a coffee recently. We met in an out of town café, run by a young couple with brightly coloured hair, tattoos, and warm smiles. They have created a good selection of food themselves and the … Continue reading

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GDPR To Sum Up The Summit

Since founding My Words Work For You in 2013, I have enjoyed providing business support to many of my clients. I like having a multi-dimensional approach to my work, it gives me a more complete understanding. A Varied Audience As … Continue reading

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Productivity and the 80/20 Rule

Productivity According to Pareto According to the the Pareto Principle, 20% of your activity will account for 80% of your results. Vilfredo Pareto, an Italian economist, first described the principle in 1895: 20% of your products or services will produce … Continue reading

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