Author Archives: Nicola Dunklin

About Nicola Dunklin

Experienced and proficient content writer with a proven track record of success.

Apostrophe Abuse

I get it!  I know that some people cannot (can’t) get their heads around apostrophes. I know some people completely restructure their sentences to avoid using (or abusing) them. ‘Nicola’s dog’ becomes ‘the dog owned by Nicola’. I understand that, … Continue reading

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Reduce Overheads, Increase Revenue

My post in April this year was based on a Linked in article I wrote a couple of years ago. I had walked into our post office and while gazing at empty shelves I was thinking, ‘what a waste’. Local small … Continue reading

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It’s All About User Experience

As a content writer, User Experience (or rather dyslexically named, UX) is at the forefront of my mind in everything I do. Today I bought a new laptop, and so begins the joyful experience of installing software, email packages, apps, … Continue reading

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Halloween, Black Friday Christmas… Ready?

And so it begins… Businesses and consumers find themselves unwittingly invited to the ‘marketing madness party’. How is it for you? ‘Trick or Treat’? Let’s Get The Party Started Since the arrival of GDPR in May this year our inboxes … Continue reading

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What To Do With A Bad Review

Firstly, once a bad review is there, it’s there to stay. There are a few forums with difficult and lengthy processes to dispute reviews but the process is arduous, better to not find yourself in that position but human nature … Continue reading

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Small Business – Big Opportunities

Pack in as many opportunities to increase revenue as you can All I Want is a Few Alpacas Anyone that knows me well knows about my penchant for alpacas. I dream of sitting writing at my desk, looking out at … Continue reading

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How Good Are You With Money?

How to Keep Out of Your Overdraft Today marks 10 Years since the financial crisis brought upon us all as banks took excessive risks. I thought I would share something very simple, the best ideas are. Straight off the bat, … Continue reading

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Is Advertising An Invasion of Privacy?

Do You Feel Stalked By Adverts? Last week,  at 11:33pm, a client emailed me via 123 Reg Webmail to ask if I was available to work in Manchester for a week. The next morning I awoke to a Hotmail from … Continue reading

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Is The Fate of Small Business in the Hands of Suppliers?

How Can We Save Small Businesses? Did you know… in 2017, 5,855 High Street shops closed for business? (Source: The Guardian) The internet has changed our lives for good, bringing benefits and drawbacks to us all. One drawback is the loss … Continue reading

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Business – When is it Time to Pull the Plug?

When Should a Business Throw in the Towel? In a departure from my usual posts, I wanted to talk about when (or if) it is time for a business to ‘throw in the towel’. In spite of the negative title, … Continue reading

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