Tag Archives: marketing strategy

The Hardest Working Advert

Posted on June 13, 2018 by Nicola Dunklin

Advertising – Reach New Heights I have always advised clients to steer clear of advertising in newspapers and magazines. At prohibitive costs, that advert only stands a chance of working for you for the seconds that particular page is open … Continue reading →

Mothers Day Marketing – to Everyone

Posted on March 11, 2018 by Nicola Dunklin

Mothers Day Marketing It always makes me chuckle to see it, and this year has been no exception. Why do marketing departments publish Mothers Day marketing that’s aimed at either men or women? Surely we all had/have mothers? I know it might appear that men … Continue reading →

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Marketing – What Makes You Take Notice?

Posted on October 17, 2017 by Nicola Dunklin

Manic Marketing Are you finding this? Every minute of the day you are bombarded with information, coming at you thick and fast from every angle. Snapchat, Whatsapp, Instagram, email, text, Messenger, radio/TV,’snail mail’, telephone…the list goes on. If I switch … Continue reading →

Posted in marketing | Tagged content marketing, content writer for small businesses, marketing, marketing for small businesses, marketing strategy, Small Business Mentor | Leave a comment

Does Marketing Work For You?

Posted on October 10, 2017 by Nicola Dunklin

I had a 3pm call scheduled with a client yesterday, he is contemplating a ‘pivot’ in his business. Business is good; his aspirations have shifted. After discussing the potential mission statement and manifesto of his idea we moved on to … Continue reading →

Posted in marketing, Small Business Support | Tagged content marketing, content writer Cambridge, content writer for small businesses, copywriter cambridge, marketing strategy, Small Business Support | Leave a comment

A Marketing Opportunity? Don’t Miss It!

Posted on September 18, 2017 by Nicola Dunklin

Recently I spent time in Chicago working with a client. The usual early start gave us a chance to wander up the Magnificent Mile and ‘hit the shops’. One day, I kid you not, there had been a duck invasion. … Continue reading →

Posted in Blog, marketing, Small Business Support | Tagged b2c, business advice, marketing, marketing strategy, seo, Small Business Support | Leave a comment

Is Poor Marketing Worse Than No Marketing?

Posted on September 1, 2017 by Nicola Dunklin

What inspired me to write this post? I have recently received marketing emails telling me, in a carefully crafted box, to… ‘Chose Now’ It didn’t evoke feelings of trust in the knowledge and professionalism of the company. Similar ‘turn-offs’ are … Continue reading →

Posted in Blog, marketing, Small Business Support | Tagged content marketing, Content Marketing Strategy, copywriter cambridge, copywriter for small businesses, marketing, marketing strategy, seo, Small Business Support | Leave a comment

How Important Is Nomenclature?

Posted on August 14, 2017 by Nicola Dunklin

Today Clarks Shoes are the latest victim of a media frenzy, they have been accused of sexism, fairly or unfairly? A Marketing Faux Pas Clarks have released their latest range of school shoes; somebody in the Clarks ‘shoe naming department’ … Continue reading →

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A Relaxed Approach To Marketing

Posted on July 13, 2017 by Nicola Dunklin

We are approaching the end of two weeks spent in deepest France. Wherever we have gone we have encountered French people who do not speak English, I love it. We have fumbled our way around shops, restaurants and places of … Continue reading →