Search Engine Optimisation Urgently Required

My client’s website had been set up in 2014. It had minimal online presence, no Page Authority and extremely poor functionality in terms of conversions. The site was costing my client money each month but was adding no value to the business. This website had massive potential to increase awareness, drive traffic to the business and to become an additional revenue stream.

The Brief

To overhaul the website by writing new, unique content throughout and identify opportunities for search engine optimisation. Discuss the findings with the business owner and optimise site content including text and images.

The Action

I wrote unique and compelling content for every page using an appropriate ‘voice’ for the business. As well as fostering inbound links from suppliers and reviews from customers, I created and added a Favicon and wrote a meta title and description. Next steps: Optimisation of existing images within the site:

• Each image resized if necessary
• Optimised alt text added
• Title added to each image
• Captions added where appropriate for user experience

Correct optimisation of images improves performance in SERPs (Search Engine Results Pages) and enhances the user experience. I have discussed with the owner a list of new and unique images to be added to the site that will add value and enhance the content. This is taking place in the next phase of the process.

The Result

I have been recording site statistics to measure the impact. The stats show an upturn in site traffic and engagement, more people are visiting the site and contacting the business. The owner reports an increase in foot-fall from the ‘public’ sector buying products from the business. The owner is very happy with the new site and the results it is already achieving.

An upward trend in visitors, conversions and revenue
Image credit: Jemome