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Tag Archives: customer relationship management
The Irony of ‘Dear Valued Customer’
When opening those ‘Dear Valued Customer’ emails, how do you feel? Valued? Probably not. Would you email a friend with, ‘Dear person I like’? I think not. As a customer, if I have chosen to offer my details to a … Continue reading
Small Business Marketing -It’s a jungle Out There
We have had the tremendous honour of being made ‘Guide Parents’. Close friends who are non-religious have chosen us to be ‘back-up’ for their most treasured and valuable possession, their child. We love her, we have a great relationship and … Continue reading
Are Your Customer Relationships Flying High?
This week I have booked over £5,000 worth of flights with a well known British flight operator. Myself and a client will be travelling to the United States, twice in the next two months. Usually, if I fly for personal … Continue reading
Online Shopping, Not Always the Way Forward?
I am sitting here writing this blog post with a cushion wedged behind my aching back. We’ve been gardening all day, for hours. Well OK, we had a little break. After what felt like days of digging, moving plants, levelling … Continue reading
Posted in Blog
Tagged business mentor, business support, conversions, customer relationship management, marketing, mentor, mentoring, Support, writing great webcopy
Advertising – Turn On or Turn Off?
I am looking for a pilates class. You may know this already but pilates is not cheap! I want to know that the class I choose is: Good quality Effective Good value Advertising Desperation? Several classes I have found have … Continue reading
Content Marketing – STAND OUT From The ‘Flock’
Creative Marketing involves creativity, stand out from the crowd, be memorable, your customers will love you for it. Continue reading
Posted in Case Studies
Tagged Advertising, Belief, business mentor, Content, content marketing, conversions, copy for websites, copywriter cambridge, CRM, customer relationship management, editing, magic, marketing, mentoring, Story teller, Support, Trust, User Experience, website copy cambridge, writer
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Know Like and Trust? Aim for BELIEVE
How to create content that makes your audience BELIEVE in you Think of something or someone you believed in, I mean really believed in. Once in that mindset it takes a lot to persuade you otherwise, they would have to … Continue reading
Bringing Content to Life
CASE: WIWAK When I first began work with this client the website was in a ‘bad way’. The content was old, riddled with mistakes, uninspiring and dull. The site or its content weren’t search engine optimised and the poor user experience … Continue reading
Posted in Case Studies
Tagged business mentor, business support, content marketing, copy for websites, copywriter, copywriter cambridge, customer relationship management, Friendship, magic, marketing, mentor, mentoring, seo, Support, teamawesome, Trust, website copy cambridge, writer, writing great webcopy
Fit enough to run a business?
Our weekend has been filled with friends, entertaining, eating and drinking, the most athletic it got was the odd dog walk and a mooch around a local town. As we finally settled into our Sunday evening we gathered together to … Continue reading
Are YOU ‘On Brand’?
Have you ever walked in to one of those shops that felt like a glorified jumble sale? You know the ones, an eclectic mix of random products thrown together with neither rhyme nor reason. It smacks of the owner’s desperation to … Continue reading
