Tag Archives: content marketing

The Irony of ‘Dear Valued Customer’

When opening those ‘Dear Valued Customer’  emails, how do you feel? Valued? Probably not. Would you email a friend with, ‘Dear person I like’? I think not. As a customer, if I have chosen to offer my details to a … Continue reading

Posted in Blog | Tagged , , , , , ,

How to Keep Google Happy – Quality Content

Search Engine Optimisation In a previous post, ‘Search Engine Success – Content is King‘ I talked about ways to keep Google happy, including: Why the UX (User Experience) is a priority How the quality of your content directly impacts SEO The … Continue reading

Posted in Blog | Tagged , , , , ,

Small Business Marketing -It’s a jungle Out There

We have had the tremendous honour of being made ‘Guide Parents’. Close friends who are non-religious have chosen us to be ‘back-up’ for their most treasured and valuable possession, their child. We love her, we have a great relationship and … Continue reading

Posted in Blog | Tagged , , , , , , , , ,

Are Your Customer Relationships Flying High?

This week I have booked over £5,000 worth of flights with a well known British flight operator. Myself and a client will be travelling to the United States, twice in the next two months. Usually, if I fly for personal … Continue reading

Posted in Blog | Tagged , , , , ,

Why Product Personification Increases Sales

personification pəˌsɒnɪfɪˈkeɪʃ(ə)n/ noun the attribution of a personal nature or human characteristics to something non-human, or the representation of an abstract quality in human form. “Peter heard the last piece of pie calling his name” Product Personification I’ve seen some … Continue reading

Posted in Blog | Tagged , , , , , , , , , ,

Do People Believe in You? Why?

In case you have missed Simon Sinek’s inspiring TED Talk (18 minutes very well spent), he cleverly brings our focus to ‘Why‘. Over 32 million viewers have watched Simon as he guides us to realign our thinking, and our sales … Continue reading

Posted in Blog | Tagged , , , , ,

Time to Repurpose

Carpet grooming has become something of a Saturday morning ritual for me. Why? I hear you cry. Hear me out… Identifying a Need Despite the claims of effectiveness, I am yet to find a vacuum cleaner that removes the hair … Continue reading

Posted in Blog | Tagged , , , , ,

The Changing Face of Retail

And so the news was announced yesterday that Cambridge was to lose its Clowns. Clowns is a Cambridge institution, for over 30 years, families, friends, academics and students have frequented this quirky, independent café in King Street. Cambridge will be … Continue reading

Posted in Blog | Tagged , , , , , , , , , , , ,

9 Simple Steps to Content Writing

So clearly, perfection is the ideal, the goal we all dream of, a perfectly well written piece that engages, helps and entertains our target audience. But this is real life, we have a business to run/work to do/life to live, … Continue reading

Posted in Blog | Tagged , , , , , , , , , , ,

Need More Structure? Website Wednesday!

Get Your Business On Rails – With Felt-Tip Pens When a business I worked with needed more focus and direction, I structured the week. Every task was included and prioritised. there was no escape, nothing and no-one could slip through … Continue reading

Posted in Case Studies | Tagged , , , , , , , , , , , ,