Tag Archives: content marketing
SSL Certificate – Is Your Site Secure?
Secure Vs Non-Secure Sites I am working with a client who is paying a sizeable monthly fee to a website hosting company. On investigation, this is the ‘Self-Managed’ package which includes only the hosting, no support, no frills. Yet it is not … Continue reading
Small Businesses Unite
Got Space to Spare? Use it! Many months ago I came home after using the village post office and wrote a post about it. The local postmaster works long hours and has neither the time nor the inclination to stock … Continue reading
Mothers Day Marketing – to Everyone
Mothers Day Marketing It always makes me chuckle to see it, and this year has been no exception. Why do marketing departments publish Mothers Day marketing that’s aimed at either men or women? Surely we all had/have mothers? I know it might appear that men … Continue reading
How To Get Google Reviews
Do Google Reviews Matter? The short answer is, yes, they do. Any SEO strategy should include increasing the number of reviews and testimonials across all media, including: Search engines Website Social media Directories On other relevant websites How Do I … Continue reading
Collapse of Toys R Us
Today we hear that Toys R Us is closing its stores in the UK. 3000 People lose their jobs. Toys R Us are one of a long list of retailers to go across a wide range of industries, giants and … Continue reading
I’m Guilty Of It, Are You?
Are you guilty of walking into a shop, seeing something you really liked, maybe photographing it, then leaving to search for it online? I am embarrassed to say, this week I have done it, twice. I can’t imagine many of … Continue reading
Marketing – What Makes You Take Notice?
Manic Marketing Are you finding this? Every minute of the day you are bombarded with information, coming at you thick and fast from every angle. Snapchat, Whatsapp, Instagram, email, text, Messenger, radio/TV,’snail mail’, telephone…the list goes on. If I switch … Continue reading
Does Marketing Work For You?
I had a 3pm call scheduled with a client yesterday, he is contemplating a ‘pivot’ in his business. Business is good; his aspirations have shifted. After discussing the potential mission statement and manifesto of his idea we moved on to … Continue reading
Happy 19th Birthday Google
Today is Google’s 19th birthday. I don’t know about you but I am a Google ‘frequent flyer’, I use it all the time, for almost anything. 20 Years ago we would have reached for the Yellow Pages, or the Thomson … Continue reading
Do ‘Special Offers’ Really Work?
Today I have been writing content for a client’s website. Their existing ‘Special Offers’ page has not been touched for over a year. I have added content explaining that this is a company that is special consistently, all year round. … Continue reading
