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Tag Archives: content marketing
The Irony of ‘Dear Valued Customer’
When opening those ‘Dear Valued Customer’ emails, how do you feel? Valued? Probably not. Would you email a friend with, ‘Dear person I like’? I think not. As a customer, if I have chosen to offer my details to a … Continue reading
How to Keep Google Happy – Quality Content
Search Engine Optimisation In a previous post, ‘Search Engine Success – Content is King‘ I talked about ways to keep Google happy, including: Why the UX (User Experience) is a priority How the quality of your content directly impacts SEO The … Continue reading
Posted in Blog
Tagged content marketing, content writer Cambridge, copy for websites, copywriter, seo, Small Business Support
Small Business Marketing -It’s a jungle Out There
We have had the tremendous honour of being made ‘Guide Parents’. Close friends who are non-religious have chosen us to be ‘back-up’ for their most treasured and valuable possession, their child. We love her, we have a great relationship and … Continue reading
Are Your Customer Relationships Flying High?
This week I have booked over £5,000 worth of flights with a well known British flight operator. Myself and a client will be travelling to the United States, twice in the next two months. Usually, if I fly for personal … Continue reading
Why Product Personification Increases Sales
personification pəˌsɒnɪfɪˈkeɪʃ(ə)n/ noun the attribution of a personal nature or human characteristics to something non-human, or the representation of an abstract quality in human form. “Peter heard the last piece of pie calling his name” Product Personification I’ve seen some … Continue reading
Do People Believe in You? Why?
In case you have missed Simon Sinek’s inspiring TED Talk (18 minutes very well spent), he cleverly brings our focus to ‘Why‘. Over 32 million viewers have watched Simon as he guides us to realign our thinking, and our sales … Continue reading
Posted in Blog
Tagged content marketing, content writer Cambridge, content writing, Small Business Mentor, Small Business Support, Why
Time to Repurpose
Carpet grooming has become something of a Saturday morning ritual for me. Why? I hear you cry. Hear me out… Identifying a Need Despite the claims of effectiveness, I am yet to find a vacuum cleaner that removes the hair … Continue reading
The Changing Face of Retail
And so the news was announced yesterday that Cambridge was to lose its Clowns. Clowns is a Cambridge institution, for over 30 years, families, friends, academics and students have frequented this quirky, independent café in King Street. Cambridge will be … Continue reading
9 Simple Steps to Content Writing
So clearly, perfection is the ideal, the goal we all dream of, a perfectly well written piece that engages, helps and entertains our target audience. But this is real life, we have a business to run/work to do/life to live, … Continue reading
Need More Structure? Website Wednesday!
Get Your Business On Rails – With Felt-Tip Pens When a business I worked with needed more focus and direction, I structured the week. Every task was included and prioritised. there was no escape, nothing and no-one could slip through … Continue reading
