Tag Archives: content marketing

Small Businesses Unite

Got Space to Spare? Use it! Many months ago I came home after using the village post office and wrote a post about it. The local postmaster works long hours and has neither the time nor the inclination to stock … Continue reading

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Mothers Day Marketing – to Everyone

Mothers Day Marketing It always makes me chuckle to see it, and this year has been no exception. Why do marketing departments publish Mothers Day marketing that’s aimed at either men  or women? Surely we all had/have mothers? I know it might appear that men … Continue reading

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How To Get Google Reviews

Do Google Reviews Matter? The short answer is, yes, they do. Any SEO strategy should include increasing the number of reviews and testimonials across all media, including: Search engines Website Social media Directories On other relevant websites How Do I … Continue reading

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Collapse of Toys R Us

Today we hear that Toys R Us is closing its stores in the UK. 3000 People lose their jobs. Toys R Us are one of a long list of retailers to go across a wide range of industries, giants and … Continue reading

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I’m Guilty Of It, Are You?

Are you guilty of walking into a shop, seeing something you really liked, maybe photographing it, then leaving to search for it online? I am embarrassed to say, this week I have done it, twice. I can’t imagine many of … Continue reading

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Marketing – What Makes You Take Notice?

Manic Marketing Are you finding this?  Every minute of the day you are bombarded with information, coming at you thick and fast from every angle. Snapchat, Whatsapp, Instagram, email, text, Messenger, radio/TV,’snail mail’, telephone…the list goes on. If I switch … Continue reading

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Does Marketing Work For You?

I had a 3pm call scheduled with a client yesterday, he is contemplating a ‘pivot’ in his business. Business is good; his aspirations have shifted. After discussing the potential mission statement and manifesto of his idea we moved on to … Continue reading

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Happy 19th Birthday Google

Today is Google’s 19th birthday. I don’t know about you but I am a Google ‘frequent flyer’, I use it all the time, for almost anything. 20 Years ago we would have reached for the Yellow Pages, or the Thomson … Continue reading

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Do ‘Special Offers’ Really Work?

Today I have been writing content for a client’s website. Their existing ‘Special Offers’ page has not been touched for over a year. I have added content explaining that this is a company that is special consistently, all year round. … Continue reading

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Is it Too Late to Save Our High Streets?

In the light of the news that Cambridge has won the award for ‘Healthiest Retail Centre‘, ahead of Oxford Street among others, I thought I would take a look at our High Streets. A Week in France I have returned … Continue reading

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