Tag Archives: content marketing

Happy 19th Birthday Google

Today is Google’s 19th birthday. I don’t know about you but I am a Google ‘frequent flyer’, I use it all the time, for almost anything. 20 Years ago we would have reached for the Yellow Pages, or the Thomson … Continue reading

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Do ‘Special Offers’ Really Work?

Today I have been writing content for a client’s website. Their existing ‘Special Offers’ page has not been touched for over a year. I have added content explaining that this is a company that is special consistently, all year round. … Continue reading

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Is it Too Late to Save Our High Streets?

In the light of the news that Cambridge has won the award for ‘Healthiest Retail Centre‘, ahead of Oxford Street among others, I thought I would take a look at our High Streets. A Week in France I have returned … Continue reading

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Is Poor Marketing Worse Than No Marketing?

What inspired me to write this post? I have recently received marketing emails telling me, in a carefully crafted box, to… ‘Chose Now’ It didn’t evoke feelings of trust in the knowledge and professionalism of the company. Similar ‘turn-offs’ are … Continue reading

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Is Your Content Reaching Your Buyers?

You may be producing amazing content, it might be reaching and entertaining a wide audience, but are they your buyers? Reach Your Audience In previous posts I’ve talked about knowing your audience and talking directly with them through your content. … Continue reading

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How Important Is Nomenclature?

Today Clarks Shoes are the latest victim of a media frenzy, they have been accused of sexism, fairly or unfairly? A Marketing Faux Pas Clarks have released their latest range of school shoes; somebody in the Clarks ‘shoe naming department’ … Continue reading

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Variety is the Spice of Working Life

How varied is your work? Is every day the same or do you get some variety in your working day? Maybe every day is different and you never know what to expect? The wonderful, and essential, thing about nature is … Continue reading

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Tough to stay Healthy

I have been working in Chicago for one week, one week to go, it’s been amazing. Each working day is spent in a viewing facility; we have to send out for food selected from a vast range of options. Each … Continue reading

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Get Fit to Fly

A New Dawn Since My Words Work For You began in 2013, I have spent a lot of time supporting other people’s businesses. It has given me great pleasure. I have encouraged business owners to get/stay fit, physically and mentally, … Continue reading

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7 Steps to Writing Content That Works

Content writing has to perform, and perform well, if it is going to work for you. Words must cut through millions of pages, push past the competition and leap onto the podium, basking in glory for all to survey. It’s … Continue reading

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