Today I received feedback from a new client. No matter how confident I am in my abilities as a content writer, it is always a nervous wait. Why? A new client is a new learning curve, in this case my curve was engineering, interesting stuff. For me, the process of getting to know my client is of equal importance.
Good Content Writing
Good content works hard for the business, it is unique, and authentic (see previous post). The second the reader stops believing, is the second they stop reading. Good content illustrates the story behind the business, why they do what they do, how they do it, and how it benefits their customers. As a consumer, you know yourself, you won’t buy something you don’t believe in.
“To be believed in, one needs to be believable”
Content Writing – The Process
How do I create content? The process begins with listening. I research the business I am writing for and meet/speak with the client to develop an understanding of the business and its aims. What’s their story?
- What are the Unique Selling Points?
- What makes them tick?
- How do their customers benefit?
- What is their ‘Why’?
Focus On The ‘Why’
In this case, I was working with an agent who was managing the development of a new website for his client, he chose me to provide the content. What his client does is to make the creation of machined parts smoother and stress free by managing the whole process. That’s the bit his customers are interested in, so that’s what I brought to life in my copy. Hopefully, I have created unique, authentic content that illustrates how this business makes people’s lives easier. The client was happy, I can’t wait to see the results.