Tag Archives: Content Marketing Strategy

SMARTER Business Targets

Posted on January 1, 2020 by Nicola Dunklin

Happy New Year! Where Are We Now? Here we are, new year, new decade, new climate…same planet. We have little control of any of those things, time only moves forward, and we don’t deserve to ruin another planet, even if … Continue reading →

Top SEO Tips For A Sustainable Business

Posted on July 22, 2019 by Nicola Dunklin

SEO – An Ever-Changing Game I attend the Optimisey Events in Cambridge each month. It is a regular meet up for SEO professionals to find out what is going on in the SEO world and keep ahead of the curve. … Continue reading →

Posted in Blog | Tagged content marketing, Content Marketing Strategy, content writer for small businesses, copywriter cambridge, copywriter for small businesses, seo, Small Business Support | Leave a comment

Mothers Day Marketing – to Everyone

Posted on March 11, 2018 by Nicola Dunklin

Mothers Day Marketing It always makes me chuckle to see it, and this year has been no exception. Why do marketing departments publish Mothers Day marketing that’s aimed at either men or women? Surely we all had/have mothers? I know it might appear that men … Continue reading →

Posted in marketing | Tagged content marketing, Content Marketing Strategy, marketing for small businesses, marketing strategy, Small Business Support, support for small businesses | Leave a comment

5 Tips For Search Engine Optimisation – Part 2

Posted on October 12, 2017 by Nicola Dunklin

Continuing from my previous article ‘Search Engine Success – Content is King’ I am adding more essential search engine optimisation tips for success. With each new Google update, and with the ever-changing rules of the game, playing wisely is not only … Continue reading →

Posted in content writing, seo | Tagged Content Marketing Strategy, content writer, content writer for small businesses, search engine optimisation, seo, Small Business Support | Leave a comment

Happy 19th Birthday Google

Posted on September 27, 2017 by Nicola Dunklin

Today is Google’s 19th birthday. I don’t know about you but I am a Google ‘frequent flyer’, I use it all the time, for almost anything. 20 Years ago we would have reached for the Yellow Pages, or the Thomson … Continue reading →

Posted in marketing, seo | Tagged content marketing, Content Marketing Strategy, content writer, content writer for small businesses, Google, seo, Small Business Support | Leave a comment

Is Poor Marketing Worse Than No Marketing?

Posted on September 1, 2017 by Nicola Dunklin

What inspired me to write this post? I have recently received marketing emails telling me, in a carefully crafted box, to… ‘Chose Now’ It didn’t evoke feelings of trust in the knowledge and professionalism of the company. Similar ‘turn-offs’ are … Continue reading →

Posted in Blog, marketing, Small Business Support | Tagged content marketing, Content Marketing Strategy, copywriter cambridge, copywriter for small businesses, marketing, marketing strategy, seo, Small Business Support | Leave a comment

Is Your Content Reaching Your Buyers?

Posted on August 18, 2017 by Nicola Dunklin

You may be producing amazing content, it might be reaching and entertaining a wide audience, but are they your buyers? Reach Your Audience In previous posts I’ve talked about knowing your audience and talking directly with them through your content. … Continue reading →

Posted in Blog, content writing, marketing, Small Business Support | Tagged Content, content marketing, Content Marketing Strategy, content writer Cambridge, copywriter, Google, marketing, seo | 1 Comment

The Irony of ‘Dear Valued Customer’

Posted on June 24, 2017 by Nicola Dunklin

When opening those ‘Dear Valued Customer’ emails, how do you feel? Valued? Probably not. Would you email a friend with, ‘Dear person I like’? I think not. As a customer, if I have chosen to offer my details to a … Continue reading →