Tag Archives: Content Marketing Strategy

Mothers Day Marketing – to Everyone

Mothers Day Marketing It always makes me chuckle to see it, and this year has been no exception. Why do marketing departments publish Mothers Day marketing that’s aimed at either men  or women? Surely we all had/have mothers? I know it might appear that men … Continue reading

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5 Tips For Search Engine Optimisation – Part 2

Continuing from my previous article ‘Search Engine Success – Content is King’ I am adding more essential  search engine optimisation tips for success. With each new Google update, and with the ever-changing rules of the game, playing wisely is not only … Continue reading

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Happy 19th Birthday Google

Today is Google’s 19th birthday. I don’t know about you but I am a Google ‘frequent flyer’, I use it all the time, for almost anything. 20 Years ago we would have reached for the Yellow Pages, or the Thomson … Continue reading

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Is Poor Marketing Worse Than No Marketing?

What inspired me to write this post? I have recently received marketing emails telling me, in a carefully crafted box, to… ‘Chose Now’ It didn’t evoke feelings of trust in the knowledge and professionalism of the company. Similar ‘turn-offs’ are … Continue reading

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Is Your Content Reaching Your Buyers?

You may be producing amazing content, it might be reaching and entertaining a wide audience, but are they your buyers? Reach Your Audience In previous posts I’ve talked about knowing your audience and talking directly with them through your content. … Continue reading

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The Irony of ‘Dear Valued Customer’

When opening those ‘Dear Valued Customer’  emails, how do you feel? Valued? Probably not. Would you email a friend with, ‘Dear person I like’? I think not. As a customer, if I have chosen to offer my details to a … Continue reading

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