Author Archives: Nicola Dunklin
Burns Night – A Reply From The Lassies
I am not asked to be an after-dinner speaker often, but as Burns Night approached, the phone rang… The Chairman of Royston & District Round Table used his charm. I remember the daunting feeling of not really knowing where to … Continue reading
Let Children Resolve Conflict, The World Would Be A Better Place
Every side is ‘right’, in their mind Years ago, a fight broke out in my sitting room. I raced in to see my two warring toddlers, pulling at the toy they both passionately believed should be theirs. In each of … Continue reading
SMARTER Business Targets
Happy New Year! Where Are We Now? Here we are, new year, new decade, new climate…same planet. We have little control of any of those things, time only moves forward, and we don’t deserve to ruin another planet, even if … Continue reading
Menopausal Melee
After an evening with friends who spent their time alternately fanning themselves, I had a flash of inspiration, in the form of the Three Little Pigs. So I thought I’d try my hand at writing a poem. It’s been fun, … Continue reading
Too Many Cooks Spoil The Result
Teamwork Not Me Work I’ve recently been involved in the creation of a product (I am being deliberately vague here). Not my usual ‘bag’ of content writing or business support, something altogether different. Quality Control The quality of the final … Continue reading
Top SEO Tips For A Sustainable Business
SEO – An Ever-Changing Game I attend the Optimisey Events in Cambridge each month. It is a regular meet up for SEO professionals to find out what is going on in the SEO world and keep ahead of the curve. … Continue reading
Does Your Business Give A Crap?
This article is about improving your business. It is not about finding gimmicks to make people buy your products, it is about being the best you can be so people want to support what you are doing. It is about … Continue reading
A Content Supporting Artist
Sitting in front of my PC 18 months ago I saw an advert saying Dame Judi Dench was soon to be filming in Cambridge and they needed Supporting Artists (Extras). The thought had never occurred to me, but I clicked … Continue reading
Variety, The Spice Of Life
I have been creating content for businesses since 2013. Retailers, Accountants, industrial services, chauffeurs, plumbing merchants, business development, the science sector and the sport industry to name but a few. Each client and each task brings a its own challenges … Continue reading
Win Customers – Be Extraordinary
Welcome to Budapest November 2018, a quick flit through passport control and I enter the arrivals hall of Budapest airport. Within minutes I spot my name on the board held aloft by a smiling driver. We wait a few minutes … Continue reading
My Words Work For You 