Author Archives: Nicola Dunklin
Productivity and the 80/20 Rule
Productivity According to Pareto According to the the Pareto Principle, 20% of your activity will account for 80% of your results. Vilfredo Pareto, an Italian economist, first described the principle in 1895: 20% of your products or services will produce … Continue reading
How Are Your Reviews?
Last week I held a snapshot poll my Facebook page, the results are in! It would seem that while only 25% of people were motivated to buy by the ‘cheapest price’, the remaining 75% of people choose to ‘buy now’ because … Continue reading
How to Live Longer
A quick post today and a departure from my usual Top Tips for small business series What Factors make You Live Longer? Today I am writing about antibodies. You may not believe this but part of my research took me on … Continue reading
Small Businesses Unite
Got Space to Spare? Use it! Many months ago I came home after using the village post office and wrote a post about it. The local postmaster works long hours and has neither the time nor the inclination to stock … Continue reading
Content Writing for the Science Industry
A long-standing client of mine supplies equipment, tools and solutions to the science community. Scientists around the world trust my client to provide proven, reliable, modern solutions to support their research. My job as content writer is to demonstrate that … Continue reading
Start The Day Well
Good Morning! (It is as I write this) How is your day so far? Monday mornings can be a challenging concept. Our weekend was packed: In London to watch ‘The Last Leg‘, housework and rugby, friends for dinner until late … Continue reading
That Job You Hate? Delegate!
How’s Your ‘To-Do’ List? We all have jobs that we don’t like doing. That task that keeps getting filed under ‘later’. The one that just doesn’t go away. The job that is so huge you have no idea where to … Continue reading
Content Writing – A Worthwhile Investment
I need to be quick, today I am writing about a lab technique used for quantifying protein sequences within a sample, it’s going to take time. Content Writer Available Within the last few weeks I have been asked to do … Continue reading
Mothers Day Marketing – to Everyone
Mothers Day Marketing It always makes me chuckle to see it, and this year has been no exception. Why do marketing departments publish Mothers Day marketing that’s aimed at either men or women? Surely we all had/have mothers? I know it might appear that men … Continue reading
How To Get Google Reviews
Do Google Reviews Matter? The short answer is, yes, they do. Any SEO strategy should include increasing the number of reviews and testimonials across all media, including: Search engines Website Social media Directories On other relevant websites How Do I … Continue reading
My Words Work For You 