Category Archives: content writing

Is Your Content Reaching Your Buyers?

You may be producing amazing content, it might be reaching and entertaining a wide audience, but are they your buyers? Reach Your Audience In previous posts I’ve talked about knowing your audience and talking directly with them through your content. … Continue reading

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Content Writing To Preserve History

Do you know anyone with a story to tell?  In the words of Max Ehrmann, ‘listen to others…they too have their story’.  What happens if the story isn’t recorded? Is it lost forever? Preserving History Since childhood I have cared … Continue reading

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7 Steps to Writing Content That Works

Content writing has to perform, and perform well, if it is going to work for you. Words must cut through millions of pages, push past the competition and leap onto the podium, basking in glory for all to survey. It’s … Continue reading

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Content Writing – Words Need to Work For You

So here I am, whiling away long, lazy days in the South of France. The biggest stressors for two whole weeks are the odd butterfly rescue from the pool and avoiding sunburn in the hellish rays. Someone has to do … Continue reading

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Adopt Adapt Improve

Today brings the first half of 2017 to a close. How has it been for you? If you look back now, is it with satisfaction? It should be, even if things have not gone to plan, there will be opportunities … Continue reading

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Content Writing to Attract an Audience

I have a theory. For some years now I have created content for a wide range of clients. Obviously, I keep the audience uppermost in my mind and ‘speak to them’ as I write. My aim is to engage them … Continue reading

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How to Keep Google Happy – Quality Content

Search Engine Optimisation In a previous post, ‘Search Engine Success – Content is King‘ I talked about ways to keep Google happy, including: Why the UX (User Experience) is a priority How the quality of your content directly impacts SEO The … Continue reading

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The Story of Lost Literacy

Once upon a time, I constantly read to, and with, my two beautiful children. Two ‘square days’ a week meant time could be spent with TV/gadgets, on other days they played, we read together, we talked. Thankfully they have both grown up to … Continue reading

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Why Product Personification Increases Sales

personification pəˌsɒnɪfɪˈkeɪʃ(ə)n/ noun the attribution of a personal nature or human characteristics to something non-human, or the representation of an abstract quality in human form. “Peter heard the last piece of pie calling his name” Product Personification I’ve seen some … Continue reading

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Do People Believe in You? Why?

In case you have missed Simon Sinek’s inspiring TED Talk (18 minutes very well spent), he cleverly brings our focus to ‘Why‘. Over 32 million viewers have watched Simon as he guides us to realign our thinking, and our sales … Continue reading

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