Category Archives: marketing
Marketing Madness
Once upon a time… I nipped to the corner shop and bought some cornflakes, walking home I popped into the butchers and picked up some sausages then called in to the hairdressers to book a hair appointment for next week. … Continue reading
Is Advertising An Invasion of Privacy?
Do You Feel Stalked By Adverts? Last week, at 11:33pm, a client emailed me via 123 Reg Webmail to ask if I was available to work in Manchester for a week. The next morning I awoke to a Hotmail from … Continue reading
Life Without Marketing?
What Happens If I Don’t Market My Business? Businesses today are caught up in the hamster wheel of endless marketing. The fear of losing customers, not gaining customers, not reaching the audience drives us forward like rats in a maze. … Continue reading
The Hardest Working Advert
Advertising – Reach New Heights I have always advised clients to steer clear of advertising in newspapers and magazines. At prohibitive costs, that advert only stands a chance of working for you for the seconds that particular page is open … Continue reading
Mothers Day Marketing – to Everyone
Mothers Day Marketing It always makes me chuckle to see it, and this year has been no exception. Why do marketing departments publish Mothers Day marketing that’s aimed at either men or women? Surely we all had/have mothers? I know it might appear that men … Continue reading
Writing Compelling, Emotive Copy For Your Website
It’s that time of year again. Inboxes are flooded with marketing emails, everybody has a ‘limited time special offer‘, everyone wants you to ‘buy now‘. Like never before we are bombarded with cries for attention, every trick in the book … Continue reading
Small Business Survival Tips – Repurpose Your Assets
Last night we decided to find a country pub and eat out. I had visions of a roaring fire, steak and ale pie and a small glass of red. We decided on a village nearby and set off. No Food … Continue reading
Supporting Local Businesses
When you open the front door and it is clearly someone selling something, what’s your initial reaction? Yes, mine too. I was calculating my ‘exit strategy’ as this chap said something that caught my attention and stopped me. I decided to … Continue reading
I’m Guilty Of It, Are You?
Are you guilty of walking into a shop, seeing something you really liked, maybe photographing it, then leaving to search for it online? I am embarrassed to say, this week I have done it, twice. I can’t imagine many of … Continue reading
Marketing – What Makes You Take Notice?
Manic Marketing Are you finding this? Every minute of the day you are bombarded with information, coming at you thick and fast from every angle. Snapchat, Whatsapp, Instagram, email, text, Messenger, radio/TV,’snail mail’, telephone…the list goes on. If I switch … Continue reading
My Words Work For You 