Category Archives: Blog
Is Poor Marketing Worse Than No Marketing?
What inspired me to write this post? I have recently received marketing emails telling me, in a carefully crafted box, to… ‘Chose Now’ It didn’t evoke feelings of trust in the knowledge and professionalism of the company. Similar ‘turn-offs’ are … Continue reading
Subscriptions for Success
Over the weekend I read an article that highlighted a subscription to shaving products from Harry’s, ‘A Great Shave for Great Britain’ is the brilliantly inclusive strapline. I don’t need their products but I felt compelled to have a look, … Continue reading
Can You Beat This Customer Service?
Just setting the scene My parents, creatures of habit, have shopped in the same Sainsbury’s in Cambridge for 42 years. More than that, barring extraordinary circumstances, they go on the same day, and to the same checkout assistant. In that … Continue reading
Is Your Content Reaching Your Buyers?
You may be producing amazing content, it might be reaching and entertaining a wide audience, but are they your buyers? Reach Your Audience In previous posts I’ve talked about knowing your audience and talking directly with them through your content. … Continue reading
How Important Is Nomenclature?
Today Clarks Shoes are the latest victim of a media frenzy, they have been accused of sexism, fairly or unfairly? A Marketing Faux Pas Clarks have released their latest range of school shoes; somebody in the Clarks ‘shoe naming department’ … Continue reading
Content Writing To Preserve History
Do you know anyone with a story to tell? In the words of Max Ehrmann, ‘listen to others…they too have their story’. What happens if the story isn’t recorded? Is it lost forever? Preserving History Since childhood I have cared … Continue reading
Variety is the Spice of Working Life
How varied is your work? Is every day the same or do you get some variety in your working day? Maybe every day is different and you never know what to expect? The wonderful, and essential, thing about nature is … Continue reading
Tough to stay Healthy
I have been working in Chicago for one week, one week to go, it’s been amazing. Each working day is spent in a viewing facility; we have to send out for food selected from a vast range of options. Each … Continue reading
Get Fit to Fly
A New Dawn Since My Words Work For You began in 2013, I have spent a lot of time supporting other people’s businesses. It has given me great pleasure. I have encouraged business owners to get/stay fit, physically and mentally, … Continue reading
7 Steps to Writing Content That Works
Content writing has to perform, and perform well, if it is going to work for you. Words must cut through millions of pages, push past the competition and leap onto the podium, basking in glory for all to survey. It’s … Continue reading
My Words Work For You 