Category Archives: Small Business Support
Does Marketing Work For You?
I had a 3pm call scheduled with a client yesterday, he is contemplating a ‘pivot’ in his business. Business is good; his aspirations have shifted. After discussing the potential mission statement and manifesto of his idea we moved on to … Continue reading
No Direction? Set Goals
To ‘kick-off’ the weekend we joined a group of friends at a ‘pop-up’ restaurant that we love, The Little Piggy Supper Club. I love the concept, ‘foodies’ open their homes to food-lovers and offer an exquisite, home-cooked menu, we rock up … Continue reading
The Princess Bride For Want of a Better Name
Today marks the 30th anniversary of The Princess Bride. WIlliam Goldman’s 1973 novel (a great read) hit the big screen in 1987 with an impressive cast and some cracking cinematography. Cameos from Peter Cook, Mel Smith, Billy Crystal; the best … Continue reading
A Marketing Opportunity? Don’t Miss It!
Recently I spent time in Chicago working with a client. The usual early start gave us a chance to wander up the Magnificent Mile and ‘hit the shops’. One day, I kid you not, there had been a duck invasion. … Continue reading
Is it Too Late to Save Our High Streets?
In the light of the news that Cambridge has won the award for ‘Healthiest Retail Centre‘, ahead of Oxford Street among others, I thought I would take a look at our High Streets. A Week in France I have returned … Continue reading
Is Poor Marketing Worse Than No Marketing?
What inspired me to write this post? I have recently received marketing emails telling me, in a carefully crafted box, to… ‘Chose Now’ It didn’t evoke feelings of trust in the knowledge and professionalism of the company. Similar ‘turn-offs’ are … Continue reading
Subscriptions for Success
Over the weekend I read an article that highlighted a subscription to shaving products from Harry’s, ‘A Great Shave for Great Britain’ is the brilliantly inclusive strapline. I don’t need their products but I felt compelled to have a look, … Continue reading
Can You Beat This Customer Service?
Just setting the scene My parents, creatures of habit, have shopped in the same Sainsbury’s in Cambridge for 42 years. More than that, barring extraordinary circumstances, they go on the same day, and to the same checkout assistant. In that … Continue reading
Is Your Content Reaching Your Buyers?
You may be producing amazing content, it might be reaching and entertaining a wide audience, but are they your buyers? Reach Your Audience In previous posts I’ve talked about knowing your audience and talking directly with them through your content. … Continue reading
Variety is the Spice of Working Life
How varied is your work? Is every day the same or do you get some variety in your working day? Maybe every day is different and you never know what to expect? The wonderful, and essential, thing about nature is … Continue reading
My Words Work For You 