Before and After Content Writing.
Before Content Creation:
Hi, this is me, Paul Warner, daddy to two gorgeous girls and owner of When I Was a Kid…
Founded in 2005, it all came about from a trip to one of the big toy barns with floor to ceiling plastic toys. As a family, we love board games and having ventured over to Northampton to our local Toys R Us store to buy a new game, I left saddened that the toy industry had become obsessed with plastic, batteries or fad toys… where were all the ‘proper’ toys that I grew up with?
After Content Creation:
Hi, this is me, Paul Warner, daddy to two gorgeous girls and owner of When I Was a Kid, a traditional toy shop… (I retained this as I felt this was the personality of the owner shining through)
Once upon a time… after a soul-destroying family trip to one of the monster Toys R Us stores, I realised a terrible thing had happened; modern toys had lost their magic, the sparkle had simply gone, vanished