Testimonials and reviews of my work. A snapshot to give you an idea of the results you could achieve:

“The best copy I have ever seen” – Account Manager, Wieden + Kennedy.

Nicola is a real team player, someone I can rely on and trust implicitly. We have worked together since May 2016 and Nicola happily goes ‘above and beyond’, easily turning her head to any challenge. Her detailed approach and friendly rapport with clients and other team members are an asset to my business, Empathic Mind Limited.”

Libby Wingham

Director, Empathic Mind

Nic has always gone the extra mile to help ensure the the language and message I spread about my business conveys my passion. Not only has she got a seemingly infinite set of little tips and tricks to talk with customers in a more compelling way, but she has also helped heighten my own thinking on my business brand and philosophy. Working with Nic has not only helped improve how I market my business, she’s helped me improve my business overall. I can’t thank her enough!”  

Owner, Innerfit 
I have been working closely with Nicola for several months and because of the phenomenal strength of the words she has written and the impact she has made, we have not only seen a several fold increase in revenue but also a much stronger relationship being developed with our customer base. Nicola has been an integral part of everything we do and will be for many years to come. I can not rate her highly enough.
Paul Warner, Owner, When I Was a Kid
23rd August 2016

Whilst I worked with When I Was a Kid (WIWAK), we transformed the website into a magical place that attracted a lot of attention. I focused on the brand, fine tuned the offering by completely overhauling and managing stock whilst re-writing every single product. As well as sourcing and adding new ‘on brand’ products, I improved every touch point of the customers’ journey and re-wrote all communications and created all marketing material. The company received regular phone calls from customers across the globe purely to say how much they love the website.

Large organisations such as American Express and The Forestry Commission called to set up strategic alliances, all because of the content and feel of the site. Business was transformed; sales, revenue and profit dramatically increased, people loved the site and grew to love the company. Take a look at the stats

Like a phoenix rising from the ashes, the company transformed from struggling to thriving; the potential was huge. It allowed the owner to realise his dream of opening an outlet in Cambridge. I continued to support him to do that.

The owner allocated a 5% shareholding in the company to me as part of my remuneration in recognition of the impact of my work .

“In addition, I would like to open discussions on allocating you shares in WIWAK in recognition of the hard work, passion, dedication, enthusiasm, support and belief you have shown”  Paul Warner 18th March 2014.

**Disclaimer – I have not had input to the website since June/July 2016. Parts of the appearance/content/structure now visible are not my work **

A snapshot of the feedback at the time, the company enjoyed huge success:

Customer Testimonials:

Hi I would just like to say thank you for an excellent website and an excellent product, at an excellent price which was delivered extremely quickly considering the delivery option I chose and with brilliant communication that made me smile every time I received one. Thanks Lou Grills

Congratulations on your new website! It’s absolutely beautiful – I love the wooden dolls prams and the retro fisher price phone best of all! Warm Wishes Amanda x. Owner Gift Wrapped and Gorgeous

Hi I just wanted to say I love your business approach so very refreshing! From making my purchase, to your fabulous comedy email advising me of its packaging / dispatch and your advertising style, you’ve made me chuckle and smile. I can tell you are passionate about your business. I will definitely pass this website on to others your business is a pleasure to deal with. Nicola – WIWAK end customer

Sent: 02 January 2014 21:57 > To: Customer Service

Dear Paul, Daddy and Owner, We would like to say Big Thank you for your lovely Email and for information. Your website set the tone, I can’t remember the last time an online purchase made me smile so much. Kind regards,   Lucia

My order has just arrived and I am thrilled with it. The website is fantastic and easy to use and I loved these emails.  I will certainly order from you again.  Thank you.
Nancy – WIWAK end customer

Hi Paul Great site and love the way when you put your mouse over the toy the price comes up. Very nice design and I don’t think you will have any bad reviews Bob Harper – Owner Bay Photos, Australia

Looks amazing Paul 🙂 …and great marketing stance!  Kind regards, Lisa Long, Owner, More Than Words

Hello, I’m putting together Ideal Home magazine’s shopping pages for the January issue and I have just found your wonderful website. It makes such a refreshing change to see a proper toy website and I love the way you describe the toys too! Keep up the good work.Many thanks, Lisa Fazzani. Shopping Editor/Houses Ideal Home WIWAK Customer

From: Rosemary Francis Date: 20 December 2013 18:14:03 GMT To: Customer Service Subject: Re: Order 5947 Dear Paul, I have just ordered a train from your lovely website – I just wanted to say how fabulous I thought your website is and even your email confirming my order made me smile, I loved it. Many thanks! Rosie

Hi there, Thank you for all your emails, so personal 🙂 My train had just arrived and it’s lovely, I would most definitely recommend your website to anyone. Many thanks, Danielle x WIWAK End Customer

Hi, just wanted to praise you on your beautifully crafted emails. The name train came this morning and we are really pleased with the product too, so thank you. Julie WIWAK End customer

On Facebook:

She has an awesome talent and the website is going from strength to strength with all her help. ~ Paul Warner

This really is a gorgeous website! I love the layout, language and feel of it. Also the info that appears over the item in the box is great. I need stocking fillers! Shall definitely be bookmarking this gorgeous shop! X ~ Danielle Hall

Hi there, I’ve just found your website when I searched online for a wigwam tent for my son. I have to say I absolutely love the site, your ethos and all the fantastic products and descriptions. I’m sure I’ll be buying many a gift for my 2 boys in the coming years as well as numerous gifts for all my family and friend’s kids. Keep up the great work Colette x

Hello. I wanted to say thank you for making the whole purchase very memorable. The website is a credit to you and really does remind me of my childhood. Every single email made me smile, something that rarely happens in today’s hustle and bustle world…  Rose

Early clients 

About Nicola Dunklin

Experienced and proficient content writer with a proven track record of success.
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