Author Archives: Nicola Dunklin
Easy SEO for 2019
How has 2018 been for you? How’s business? Competition is ever more fierce, cutting through an ever increasing amount of content is like wading through treacle. How will your target market find you? The good news is, if you get … Continue reading
Business Sustainability, Ryanair Style
I recently booked flights on Ryanair. Since 1st November the only way you can take a cabin bag in to the aircraft is by paying for priority boarding. Ryanair have also changed their seating policy. I waited as usual until … Continue reading
Apostrophe Abuse
I get it! I know that some people cannot (can’t) get their heads around apostrophes. I know some people completely restructure their sentences to avoid using (or abusing) them. ‘Nicola’s dog’ becomes ‘the dog owned by Nicola’. I understand that, … Continue reading
Reduce Overheads, Increase Revenue
My post in April this year was based on a Linked in article I wrote a couple of years ago. I had walked into our post office and while gazing at empty shelves I was thinking, ‘what a waste’. Local small … Continue reading
It’s All About User Experience
As a content writer, User Experience (or rather dyslexically named, UX) is at the forefront of my mind in everything I do. Today I bought a new laptop, and so begins the joyful experience of installing software, email packages, apps, … Continue reading
Halloween, Black Friday Christmas… Ready?
And so it begins… Businesses and consumers find themselves unwittingly invited to the ‘marketing madness party’. How is it for you? ‘Trick or Treat’? Let’s Get The Party Started Since the arrival of GDPR in May this year our inboxes … Continue reading
What To Do With A Bad Review
Firstly, once a bad review is there, it’s there to stay. There are a few forums with difficult and lengthy processes to dispute reviews but the process is arduous, better to not find yourself in that position but human nature … Continue reading
How Good Are You With Money?
How to Keep Out of Your Overdraft Today marks 10 Years since the financial crisis brought upon us all as banks took excessive risks. I thought I would share something very simple, the best ideas are. Straight off the bat, … Continue reading
Is Advertising An Invasion of Privacy?
Do You Feel Stalked By Adverts? Last week, at 11:33pm, a client emailed me via 123 Reg Webmail to ask if I was available to work in Manchester for a week. The next morning I awoke to a Hotmail from … Continue reading
Is The Fate of Small Business in the Hands of Suppliers?
How Can We Save Small Businesses? Did you know… in 2017, 5,855 High Street shops closed for business? (Source: The Guardian) The internet has changed our lives for good, bringing benefits and drawbacks to us all. One drawback is the loss … Continue reading
My Words Work For You 