Author Archives: Nicola Dunklin
Business – When is it Time to Pull the Plug?
When Should a Business Throw in the Towel? In a departure from my usual posts, I wanted to talk about when (or if) it is time for a business to ‘throw in the towel’. In spite of the negative title, … Continue reading
Link Building Like a Pro
Top Tips For Sustainable Link Building Thankfully, gone are the days of creating spurious links from dubious directories in order to climb the Google charts. To reach page 1 of Google, you are competing in a field of millions. The take … Continue reading
Your Business From a New Perspective
Reinvigorate Your Business We recently had a visit from a garden designer. From the moment I booked her I began to see my garden through a stranger’s eyes, it wasn’t a comfortable experience. In my defence, I am busy, but … Continue reading
SSL Certificate – Is Your Site Secure?
Secure Vs Non-Secure Sites I am working with a client who is paying a sizeable monthly fee to a website hosting company. On investigation, this is the ‘Self-Managed’ package which includes only the hosting, no support, no frills. Yet it is not … Continue reading
Life Without Marketing?
What Happens If I Don’t Market My Business? Businesses today are caught up in the hamster wheel of endless marketing. The fear of losing customers, not gaining customers, not reaching the audience drives us forward like rats in a maze. … Continue reading
The Hardest Working Advert
Advertising – Reach New Heights I have always advised clients to steer clear of advertising in newspapers and magazines. At prohibitive costs, that advert only stands a chance of working for you for the seconds that particular page is open … Continue reading
Privacy Policy
GDPR Deadline The GDPR Deadline is this Friday, 25th May. Businesses that hold, process or use data about any EU citizen need to be aware of, and comply with, a new set of regulations put in place by the European Parliament. This … Continue reading
A Content Content Writer
Today I received feedback from a new client. No matter how confident I am in my abilities as a content writer, it is always a nervous wait. Why? A new client is a new learning curve, in this case my … Continue reading
It’s All About Authenticity
I met a friend for a coffee recently. We met in an out of town café, run by a young couple with brightly coloured hair, tattoos, and warm smiles. They have created a good selection of food themselves and the … Continue reading
GDPR To Sum Up The Summit
Since founding My Words Work For You in 2013, I have enjoyed providing business support to many of my clients. I like having a multi-dimensional approach to my work, it gives me a more complete understanding. A Varied Audience As … Continue reading
My Words Work For You 